Advances in Consumer Research
Issue 1 : 1037-1046 doi: https://doi.org/10.5281/zenodo.18311084
Original Article
An Empirical Investigation into the Nexus Between Industry 4.0 Adoption and Financial Performance: Evidence from Listed Indian Manufacturing Firms
1
School of Business Management, SVKM's Narsee Monjee Institute of Management Studies, Mumbai, India
Abstract

Industry 4.0 has emerged as a critical driver of technological modernisation in manufacturing, yet empirical evidence on its financial impact remains inconsistent, largely due to the dominant reliance on accounting-based indicators that fail to capture the long-term, intangible value created through digital transformation. Existing studies note this limitation but provide limited market-based evidence, especially in emerging economies. Addressing this gap, the present study examines how Industry 4.0 investments influence firm performance by employing Tobin’s Q as a forward-looking indicator of market valuation. Using a longitudinal dataset of 58 NSE-listed Indian manufacturing firms (2011–2024), the study identifies digital adoption through text-mined disclosures and combines the resulting panel data with managerial survey insights to ensure triangulated interpretation. The findings align with resource-based and dynamic capability theories, demonstrating that Industry 4.0 investments enhance perceived future value. By integrating market-based financial analysis with qualitative managerial evidence, this study provides novel empirical clarity on how capital markets evaluate digital transformation within India’s manufacturing sector..

Keywords
Recommended Articles
Original Article
“Entrepreneurship Development Training and Enterprise Success: The Mediating Role of Entrepreneurial Competencies among RUDSETI Beneficiaries”
Original Article
“Digital Microfinance and Women's Economic Empowerment: An Empirical Study among Women Entrepreneurs in Karnataka”
Original Article
Role of Customers' Perception of Retail Formats in the Formation of Customer Satisfaction: An Empirical Study of Supermarkets in Delhi NCR.
...
Original Article
Impact of Blockchain Based After Sales Service and Battery Traceability on Customer Satisfaction in the Two Wheeler Electric Vehicle Market: Evidence from Bangalore City
Loading Image...
Volume 3, Issue 1
Citations
811 Views
536 Downloads
Share this article
© Copyright Advances in Consumer Research