Advances in Consumer Research
Issue:6 : 1130-1135
Original Article
An Analysis Of The Impact Of The Tamil Pudhalvan Scholarship Scheme On The Financial Empowerment Of Male Students
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1
Assistant Professor, PG and Research Department of Commerce, Kamaraj College (Autonomous), Thoothukudi – 628003
Abstract

The Tamil Pudhalvan Scholarship Scheme was established by the Government of Tamil Nadu to assist male students from government and government-aided institutions in continuing their higher studies without financial constraints.  The initiative aims not only to address the gender imbalance generated by the existing Pudhumai Penn initiative but also to improve male students' financial empowerment and educational motivation, particularly those from economically disadvantaged homes.  This study investigates the effect of the Tamil Pudhalvan Scholarship Scheme on the financial empowerment of male students in Thoothukudi district.  A descriptive study approach was used, with primary data obtained from 150 college students using a structured questionnaire, supplemented by interviews and secondary sources. According to the data, the majority of beneficiaries come from low-income households and use the scholarship to pay for educational expenditures, including tuition, books, and transportation.  The results also show that the program greatly lessens the financial load of higher education and increases students' capacity to continue their studies without relying solely on family income.  The ANOVA results demonstrate no significant difference in empowerment levels among residential areas, except for autonomous financial decision-making, whereas the chi-square test confirms considerable diversity in evaluations of the scheme's efficacy and utility.  Overall, the study shows that the Tamil Pudhalvan Scheme is effective in increasing financial confidence, educational perseverance, and academic attention among male students in Thoothukudi..

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