This study shows how the media represent cultural diversity in India and includes community voices through a survey-based research design. India's cultural landscape features wide regional, linguistic, and social diversity. The media plays a crucial role in shaping how these cultural identities are shown and understood. The study explores how communities view media coverage of cultural traditions, the visibility of various cultural practices, and the difficulties in maintaining cultural diversity. Data collected from a structured survey reflect community views on preservation efforts, gaps in representation, and external pressures like economic change, urbanisation, and demographic shifts. The findings show that while communities actively work to preserve their culture, uneven media focus and selective representation create major challenges. The study emphasises the conflicts between dominant cultural narratives and local voices, highlighting the need for more inclusive and community-focused media practices. By connecting media representation with community experiences, this research adds to discussions on cultural diversity, identity, and media responsibility in India. It also offers useful insights for policymakers, media professionals, and cultural institutions.
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