Advances in Consumer Research
Issue:6 : 2659-2665 doi: 10.5281/zenodo.18183862
Original Article
AI in Recruitment: Challenges of Transparency, Accountability and Fairness
 ,
 ,
 ,
 ,
 ,
1
Associate Professor, Department of MCA, RV Institute of Technology and Management, Bangalore, Karnataka- 560076.
2
Assistant Professor, Department of Commerce, BS Abdur Rahman Crescent institute of science and technology, Vandalur, Chennai-600048.
3
Associate Professor, School of Business and Management,CHRIST University, Nagasandra, Near Tumkur Road, Bangalore, Karnataka - 560073.
4
Associate Professor, School of Commerce, finance and Accountancy, Christ University, Delhi NCR Campus.
5
Assistant Professor-III, Department of Business Management, Amity University, Hyderabad.
6
HOD, Department of Business Administration, St. Thomas College of arts and science, koyambedu, Chennai-600107.
Abstract

Artificial Intelligence (AI) has rapidly transformed recruitment practices by automating candidate sourcing, screening, assessment, and selection. Organizations widely adopt AI tools to enhance efficiency, minimize hiring time, and improve decision-making. However, these technologies also raise profound concerns regarding transparency, accountability, and fairness. The black-box nature of many AI systems, the risk of bias in algorithmic decision-making, and unclear lines of responsibility create ethical and operational challenges that limit trust and acceptance. This article critically examines the challenges associated with AI-driven recruitment, focusing on transparency, accountability, and fairness. It also explores emerging regulatory responses, organizational strategies, and ethical frameworks that can help ensure a responsible and equitable adoption of AI in hiring. Tools such as fairness metrics, bias audits, and inclusive design practices help maintain impartiality. Ensuring fairness not only protects candidates’ rights but also enhances organizational diversity and strengthens employer reputation. Ultimately, fair AI systems support ethical recruitment by promoting equal opportunity for all applicants. The results imply that ethical considerations such as transparency, accountability, and data protection are viewed as universal concerns, cutting across gender lines. This uniformity may also reflect increased access to information, digital exposure, and similar levels of engagement with technology among both genders in the sample. Across all three factors—Transparency, Human Oversight and Privacy & Data Protection—the results consistently show no significant gender-based differences in opinion...

Keywords
Recommended Articles
Original Article
A Comprehensive Review Of The Influence Of Social Media Marketing On Consumer Buying Behaviour: A Systematic And Bibliometric Analysis
Original Article
Life Cycle Carbon Mitigation Potential of Decentralized Solar Energy Systems in Rural UP: An Empirical Assessment
Original Article
Investigating The Influence Of Digital Financial Literacy On Investment Behaviour And Financial Decision Making Among Young Investors
Original Article
Predictive Workforce Intelligence: An AI-Based Framework for Employee Performance Assessment Using Deep Learning and Structured Workforce Data
Loading Image...
Volume 2, Issue:6
Citations
4484 Views
469 Downloads
Share this article
© Copyright Advances in Consumer Research