The increasing adoption of electric cars is pivotal for sustainable transportation and the reduction of carbon emissions. This paper examines the factors influencing the adoption of electric cars in Uttarakhand, focusing on consumer preferences, levels of environmental awareness, and the associated economic impacts. Through a mixed-methods approach, primary data was collected via surveys and interviews with potential consumers, government officials, and industry experts. Key variables such as affordability, infrastructure availability, charging convenience, and environmental consciousness are analysed to understand consumer choices. Additionally, the study explores how environmental awareness impacts consumer behaviour and the perceived economic benefits, including job creation in the green energy sector, cost savings for consumers, and the potential reduction in the state's dependency on fossil fuels. The findings suggest that while there is growing interest in electric cars, significant barriers related to cost and infrastructure remain. Policy recommendations are provided to accelerate adoption, enhance consumer education, and foster a supportive economic environment
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