Advances in Consumer Research
Issue 6 : 374-386
Original Article
Adoption Of E-Crm In Smes: Opportunities And Challenges In Emerging Markets
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1
Bharati Vidyapeeth (Deemed to be University), Yashwantrao Mohite Institute of Management, Karad, Maharashtra, India
2
Bharati Vidyapeeth (Deemed to be University), Abhijit Kadam Institute of Management and Social Sciences, Solapur, Maharashtra, India
3
Bharati Vidyapeeth (Deemed to be University), Abhijit Kadam Institute of Management and Social Sciences, Solapur, Maharashtra, India.
4
Shivaji University, Balasaheb Desai College, Patan, Maharashtra, India.
5
Bharati Vidyapeeth (Deemed to be University), Centre for Distance and Online Education, Pune, Maharashtra, India.
Abstract

This study examines the adoption of Electronic Customer Relationship Management (E-CRM) systems among Small and Medium-sized Enterprises (SMEs) in developing economies. It highlights the potential of E-CRM to improve customer relationships, streamline business operations, and support sustainable growth, while also identifying major challenges affecting successful implementation. Using a mixed-methods approach, quantitative data were collected from 500 SMEs across multiple sectors and analyzed using SPSS and R. The findings reveal that government support, affordable technology access, and customized training programs significantly influence E-CRM adoption. The study provides valuable insights and practical recommendations for policymakers, technology providers, and SME entrepreneurs to enhance effective E-CRM implementation in emerging markets

Keywords
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