This study examines the effective application of communication strategies by women farmers in rural areas of Odisha, India. This research seeks to discover the most effective communication channels and tactics rural women farmers utilise to enhance agricultural productivity and socio-economic development by recognising the vital function of communication in this context. Data was acquired from a varied group of rural women farmers in Odisha using a mixed-methods approach that included surveys, interviews, and focus group discussions conducted across multiple districts. The results indicate a predilection for conventional modes of communication, such as community meetings, capacity-building, training and television programs, while simultaneously emphasising an increasing fascination for digital channels, such as mobile devices and social networking sites. The study highlights the significance of customising communication strategies to suit rural women farmers' specific requirements and circumstances. It suggests that combining traditional and modern methods, known as a hybrid model, may yield the best results. The research provides significant insights for policymakers, development practitioners, and agricultural extension agencies seeking to enhance the communication and assistance provided to rural women farmers in Odisha.
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