The rapid advancement of digital technology has significantly transformed the financial ecosystem worldwide. In India, the Unified Payments Interface (UPI) has emerged as one of the most revolutionary digital payment systems, enabling instant, secure, and seamless financial transactions. Young consumers, being technologically adept and highly receptive to digital innovations, represent the largest user segment of UPI services. This study examines the ease of use, awareness, and adoption of UPI services among young consumers. It explores the factors influencing UPI adoption and highlights the role of perceived ease of use, awareness, security, convenience, and trust in shaping user behavior. The study is based on primary data collected from 150 respondents, who were selected using the convenience sampling technique The findings reveal that awareness and ease of use significantly influence the adoption of UPI services. Furthermore, promotional campaigns, smartphone penetration, and government initiatives have accelerated digital payment adoption among young consumers. The study concludes by recommending strategies to improve financial literacy, strengthen cybersecurity measures, and enhance digital infrastructure for sustainable growth of digital payment systems
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