Digital marketing enables brands to endorse their products at the right place and time, where the consumer is most likely to make an impulsive or spontaneous purchase. Brands use tactics like online deals, offers, and discounts that convince the customer to buy their products in an instant. This is highly unlikely in an offline setting and can be used by marketers to lure customers. With information being available online, irrespective of the day and time, consumers can shop, go through reviews, compare, and do many more things at the same time. Consumers buying behavior oscillate occasionally to overcome such factor marketers use social media to reach customers eventually and grasp them according to their needs, taste, and choice of a product. They are given the convenience, variety, options, offers, free delivery to the doorstep, and before and after product delivery communications to hold and stimulate to buy frequently. With such a massive user base, digital marketing can help capture large audiences and influence their purchase and decisions. This study includes data on what customers buy, where they buy it, and when they buy it. It also displays data on their purchasing intent, frequency, and other factors.
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