Advances in Consumer Research
Issue 4 : 243-250 doi: 10.5281/zenodo.19911074
Original Article
A Study On Analyzing Impact Of Digital Hrm On Employee Engagement
 ,
1
Associate Professor, Sasmira’s Institute of Management Studies and Research
2
Assistant Professor, Prin. L. N. Welingkar Institute of Management Development and Research
Abstract

The world has gone digital a long time back and its inhabitants are coming to terms with its fast-evolving nature. The current fast paced times are making the organizations stand at the pedestal to a massively incorporate sophisticated Human Resource Management (HRM) practices in place which will help in automating and augmenting the efficiency of the employees. Thus, this study was undertaken with sole purpose to analyse the impact of Digital HRM on Employee Engagement. Statistical method applied in this research is Structural Equation Modelling. The findings of this analysis showed that there is a significant impact of Digital Communication & Collaboration, Digital Job Support & Self-Service, Digital Learning & Development, and Digital Performance Management on Employee Engagement. The research can benefit society by illustrating how Digital HRM can generate happier, more engaged and future-ready employees, which in turn generates superior workplace cultures and long-term economic prosperity

 

Keywords
Recommended Articles
Original Article
Assessing the Realtime Performance of Long Short-term Memory Model with Reference to Nifty 50.
...
Original Article
Using Social Marketing to Optimise Media Channels for Healthcare Public Service Advertisements (PSAs): Exposure, Attention, and Accessibility Among Adults.
Original Article
Training Data and the Reproduction Right: Is Ingestion by Large Language Models “Copying” under Section 14 of the Copyright Act, 1957?.
Original Article
The Psychology of Instant Gratification: Consumer Purchase Behaviour in Quick Commerce Platforms.
...
Loading Image...
Volume 3, Issue 4
Citations
419 Views
271 Downloads
Share this article
© Copyright Advances in Consumer Research