Advances in Consumer Research
Issue 4 : 243-250 doi: 10.5281/zenodo.19911074
Original Article
A Study On Analyzing Impact Of Digital Hrm On Employee Engagement
 ,
1
Associate Professor, Sasmira’s Institute of Management Studies and Research
2
Assistant Professor, Prin. L. N. Welingkar Institute of Management Development and Research
Abstract

The world has gone digital a long time back and its inhabitants are coming to terms with its fast-evolving nature. The current fast paced times are making the organizations stand at the pedestal to a massively incorporate sophisticated Human Resource Management (HRM) practices in place which will help in automating and augmenting the efficiency of the employees. Thus, this study was undertaken with sole purpose to analyse the impact of Digital HRM on Employee Engagement. Statistical method applied in this research is Structural Equation Modelling. The findings of this analysis showed that there is a significant impact of Digital Communication & Collaboration, Digital Job Support & Self-Service, Digital Learning & Development, and Digital Performance Management on Employee Engagement. The research can benefit society by illustrating how Digital HRM can generate happier, more engaged and future-ready employees, which in turn generates superior workplace cultures and long-term economic prosperity

 

Keywords
Recommended Articles
Original Article
Knowledge Sharing and Innovative Work Behavior: An Empirical Study of Hospitality Sector in Punjab and Haryana
Original Article
From Traditional to AI-Enhanced Education a Consumer Behaviour Perspective on Student Preferences and Technology Adoption in Universities
Original Article
The Influence of Toxic Leadership on Employees' Intention to Leave: Examining the Moderating Role of Gender
Original Article
Medical Ethics in Antibiotic Prescription and Use: a Comprehensive Review
...
Loading Image...
Volume 3, Issue 4
Citations
670 Views
431 Downloads
Share this article
© Copyright Advances in Consumer Research