Advances in Consumer Research
Issue 4 : 300-308
Original Article
A Study of The Influence of Income as A Motivator of Women Entrepreneurship
1
Assistant Professor, MDI Murshidabad, West Bengal, India.
Abstract

Over the last 30 years, research on women entrepreneurs has proliferated because, although women make up over half of the Indian population, their participation in entrepreneurial activities is severely constrained. The study aims to analyze the dynamics of female entrepreneurship and the drivers thereof. The study results point to the fact that income is the critical factor driving entrepreneurship in India and other countries across the globe. Using both primary and secondary data, we can show that there are significantly fewer women entrepreneurs across economies. We also prove that the number of women entrepreneurs is substantially more from lower economic regions. This trend is actual both in India and Globally. This study gives us a clearer picture of why women choose to be entrepreneurs

Keywords
Recommended Articles
Original Article
Government Policy, Institutions and Household Adoption of Rooftop Solar in Uttar Pradesh, India: A Systematic Review and Evidence Synthesis.
Original Article
Attractiveness, Credibility, and Consumer Response: The Role of Social Media Influencers in Brand Love and Purchase Intention
...
Original Article
Inclusive Growth: Gender, Equity, and Social Justice in Jharkhand.
...
Original Article
From Text to Context: Translation and the Global Rearticulation of Social Justice in Amitav Ghosh’s Gun Island and La Déesse et le Marchand
...
Loading Image...
Volume 2, Issue 4
Citations
793 Views
592 Downloads
Share this article
© Copyright Advances in Consumer Research