Advances in Consumer Research
Issue 4 : 300-308
Original Article
A Study of The Influence of Income as A Motivator of Women Entrepreneurship
1
Assistant Professor, MDI Murshidabad, West Bengal, India.
Abstract

Over the last 30 years, research on women entrepreneurs has proliferated because, although women make up over half of the Indian population, their participation in entrepreneurial activities is severely constrained. The study aims to analyze the dynamics of female entrepreneurship and the drivers thereof. The study results point to the fact that income is the critical factor driving entrepreneurship in India and other countries across the globe. Using both primary and secondary data, we can show that there are significantly fewer women entrepreneurs across economies. We also prove that the number of women entrepreneurs is substantially more from lower economic regions. This trend is actual both in India and Globally. This study gives us a clearer picture of why women choose to be entrepreneurs

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