The purpose of the present study is to examine the relationship between talent management practices and employee performance and satisfaction in the retail sector of West Bengal. As the competition in the retail industry intensifies and as more and more establishments produce young and educated employees, talent management has become a crucial factor in achieving further business growth and increased productivity. The survey is focused on the views of the employees based on talent management and the opportunities available to them in the company, career progression, reward system, performance incentives, and training and development programmes offered. It was established that there exists an awareness of career development and training, but there is some ambiguity on its equality, practicality of performance reviews and clear compensation policies. The study indicates that increased communication between employers and employees, an accurate definition of expected performance, and more specific rewards and promotions can significantly enhance employee satisfaction and thus increase retention rates. It also confirms the difficulty organizations have in drafting an effective succession plan and training programme to meet the challenges of a dynamic retail environment. In conclusion, the study provides important implications for improving talent management approaches to manage better and achieve superior performance for the organization.
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