The paper is a bibliometric review of the literature on brand anthropomorphism, which is an emerging and rapidly growing concept in marketing and whereby brands are given human qualities. Data was extracted from the Scopus database and the analysed using R Biblioshiney. The research articles analyzed were 530 articles published in 1921-2026 and revealed the publication trends, evolution of the theme, authorship trends, and research contributions globally. It has been found that, over the past years, publications have increased significantly, especially since 2017 as it demonstrates the relevance of anthropomorphic branding in digital and technology-driven settings. Thematic analysis highlights key research areas such as anthropomorphism, brand anthropomorphism, and marketing, with particular emphasis on social media interactions and influencer marketing. The study also identifies significant nations as contributors, with United States, China, and India leading in research output. The findings provide guidance for future research on brand anthropomorphism and are rich in terms of comprehending the discipline's intellectual foundation
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