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An Analytical Study of ESG Disclosure Trends in Automobile and IT Companies.
Vilobha k. Rukade,
Kirti Divekar
Issue 5
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Original Article
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Influencer Credibility and Consumer Trust in Fitness Markets: A Meta-Analytical Review.
Muskaan Arora,
Jayender Verma
Issue 5
: 233-246
Original Article
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"Effectiveness of Online Advertisements among Internet Users: An Empirical Study in Thanjavur District”
Issue 5
: 226-232
Original Article
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“An Empirical Study on the Effect of Credit Card Usage on Consumer Purchase Behaviour in Chennai Corporation, Tamil Nadu”.
G. Gilbert Solomon,
R.P. Ramesh
Issue 5
: 220-225
Original Article
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Measuring The Impact Of Service Quality On Customer Satisfaction In Banking Industry Of Jaipur, Rajasthan.
Saziya Iqbal khan,
Monika Khatri
Issue 5
: 211-219
Original Article
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Digital Transformation and Customer Satisfaction in New Generation Private Banks in India: The Mediating Role of Operational Efficiency.
Arpan Patel,
Ritesh H. Patel
Issue 5
: 206-210
Original Article
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A Study on Health Consciousness as a Mediating Factor between Credibility and Satisfaction in Herbal Product Consumption.
Issue 5
: 196-205
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Consumer Behaviour Patterns In The Adoption Of Millet-Based Food Products.
Issue 5
: 189-195
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Examining the Role of Omnichannel Strategies in Shaping Shopping Intention and Customer Experience: Evidence from Indian Apparel Retail.
Ridhika Chatterjee,
Manoj Mehrotra,
Shubhendra Singh Parihar
Issue 5
: 172-188
Original Article
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An Empirical Investigation Of Consumer Perception And Behavioral Intentions Toward Retail Shopping Malls In Tiruchirappalli
G.Bhavanandan ,
S.Sudhagar
Issue 5
: 166-171
Original Article
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Peer Pressure in the Digital Age: Implications for Adolescent’s Self-Development.
Issue 5
: 160-165
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Hybrid Work Models and Work Life Balance in the IT Sector: A Review of Literature.
Ambani Rathaur,
Kulbir Kaur Bhatti
Issue 5
: 151-159
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Sustainable Mobility Transition: The Role Of Green Startups In Ev Charging Infrastructure Development.
Suresh V ,
Sagar Manjunath,
Ranjith P V,
Gururaj B Urs,
Kiran Kumar Thoti
Issue 5
: 144-150
doi: https://doi.org/10.5281/zenodo.20175009
Original Article
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Consumer Online Brand Engagement as a Hierarchical Construct: How Consumption, Contribution, and Creation Drive Luxury Purchase Intention among Young Consumers in Sub‐Saharan Africa.
Andrews Ayiku,
Rhodalene Amartey
Issue 5
: 133-143
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Price To Perception: Unveiling The Drivers Of Private Label Brands In Northern India.
Issue 5
: 128-132
doi: https://doi.org/10.5281/zenodo.20174993
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Analysing Behavioural Bias Effects on Risk Premiums in Retail Derivatives Trading A Decomposition Framework
T. Srimathi ,
N. Bargavi ,
Namrta Jain,
Amar Jyoti Borah,
Surender Khan,
Akansh Garg
Issue 5
: 119-127
Original Article
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Posthuman Reasoning in the Age of Generative AI: Decentralizing Cognition, Logic and the Authority of the Human Mind.
Suresh Palarimath,
Anilkumar Kr ,
Rajidi Rammohan Reddy,
Prangya Priyadarsini Mohapatra
Issue 5
: 113-118
Original Article
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From Credits to Choices: How Creative Team Signals Shape Algorithmic Movie Recommendations and Consumer Discovery.
Issue 5
: 107-112
Original Article
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Green Consumerism: A study on Consumer Buying Behaviour with respect to Organic Food in Navi Mumbai.
Bhumika Bhaskar Anupama Desai
Issue 5
: 92-106
Original Article
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Empowering Leadership and Employee Performance: A Systematic Review of Multiple Pathways, Boundary Conditions and Research Gaps
Reema Kath,
Gourav Kamboj,
Bhawna ,
Anishka Bhargava
Issue 5
: 77-91
doi: https://doi.org/10.5281/zenodo.20200118
Original Article
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Patient Experience Management as a Strategic Enabler Improving Patient Satisfaction in Healthcare Services: A Conceptual Analysis
Jignesh H. Rana,
Belur O. Baxi
Issue 5
: 69-76
Original Article
Open Access
Assessment of Indirect Disaster Losses being challenge for the economy of a country
Rajani Kant Awasthi,
Atul Sangal
Issue 5
: 54-68
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Impact of Binge Watching On Mental Health of Students
Dipti Talreja,
. Sharda Haryani,
Mohini A Thattey,
Meenal Bhandari,
Anushka Sharma
Issue 5
: 47-53
Original Article
Open Access
Diffusion of Sustainable Fashion via Social Networks
Meghashilpa R ,
Megha Patidar,
Seema Ghadge,
Anurag Tiruwa,
Rupa Z. Gupta,
Trinkul Kalita
Issue 5
: 40-46
Original Article
Open Access
From Policy to Practice: A Narrative Review of Store Name Representation in Braille Across Nations
Chitra A Kundu,
Hiren Harsora
Issue 5
: 28-39
Original Article
Open Access
Scalable Deep Reinforcement Learning Architecture for Autonomous Threat Hunting in High-Volume Network Environments
Mini Bhola,
Vidhya Rachchh,
Shivaniba Bhadoriya,
Ratnesh Kumar Namdeo,
Hiren Raithatha,
Lakshya Namdeo
Issue 5
: 18-27
Original Article
Open Access
Scroll, Smile, Share: The Influence of Meme-Based Content on Digital Engagement and Brand Advocacy
Issue 5
: 11-17
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Understanding Investment Behaviour in Academic Institutions: A Qualitative Analysis of Private Higher Education Staff
Smritee Kumari,
Santosh Kumar
Issue 5
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