Volume 3 Issue 4
April 2026
Original Article Open Access
A Study On Marketing Effectiveness And Business Performance Of Housing Finance Institutions
Issue 4 : 631-637
Original Article Open Access
A Study On The Effect Of Digital Marketing Techniques On Consumer Purchase Decisions In Online Market Place
Issue 4 : 626-630
Original Article Open Access
Navigating The Digital Highway: The Influence Of Social Media On Pre-Owned Car Marketing And Customer Perception
Issue 4 : 621-625
Original Article Open Access
Integrating Law, Technology, And Behavioral Insights:A Multidisciplinary Approach To Advances In Consumer Research
Issue 4 : 612-620
Original Article Open Access
An Empirical Study of Consumer Attitude and Behaviour towards Organic Food in Cuddalore City
Issue 4 : 603-611 doi: https://doi.org/10.5281/zenodo.19703536
Original Article Open Access
Conceptual Framework on Sustainability Cost Alignment with Cost of Transport
Issue 4 : 596-602
Original Article Open Access
Explore the Life Quality of HIV-Positive Adults with Counselling Continuity in Gujarat: A Primary Approach
Issue 4 : 589-595
Original Article Open Access
Effect Of Social Media Marketing Dimensions And Self-Congruity On Consumers' Brand Attachment In The Grocery Industry: Social Well-Being As A Mediator
Issue 4 : 570-588
Original Article Open Access
Does Financial Knowledge play a catalyst in Investment Behaviour? Insights from Financial Literacy and Security
Issue 4 : 552-559
Original Article Open Access
“Decoding Instagram Marketing: An S–O–R Model of Authenticity, Brand Trust, and Purchase Decision Influence”
Issue 4 : 552-559
Original Article Open Access
Focus Group And Structural Equation Model Based Determination of Influence of Life Events In Triggering Purchase of Automobile Products For Different Age Groups of Indian Customers
Issue 4 : 523-551
Original Article Open Access
Family Ownership Concentration Elevates Debt Financing Preferences among Manufacturing Enterprises in India
Issue 4 : 517-522
Original Article Open Access
Decisions Following Distraction: How (Un)Conscious Processing and Decision Task Influence the Selection of Hedonic and Utilitarian Alternatives
Issue 4 : 503-516
Original Article Open Access
The Drivers of Partner Satisfaction in Affiliate Marketing: An Application of the SERVQUAL Model
Issue 4 : 495-502
Original Article Open Access
A Systematic Literature Review and Bibliometric Analysis on Green Finance: Future Research Agenda
Issue 4 : 479-494
Original Article Open Access
Vision Transformers for Medical Diagnostics and Agricultural Crop Management Using a Novel Deep Learning Framework for Advanced Image Analysis
Issue 4 : 470-478
Original Article Open Access
Real-World Challenges in Tourism Education: A Problem-Solving Framework Utilizing Experimental and Computational Methods
Issue 4 : 459-469
Original Article Open Access
Perspectives Of Chartered Accountants Towards Implication Of Artificial Intelligence In Accounting Profession In India
Issue 4 : 450-458
Original Article Open Access
Reframing Sustainability in Inclusive Education: A Literature Synthesis of Special Educators Professional Landscape in India
Issue 4 : 444-449
Original Article Open Access
Market Analysis -Titanium Alloy Development for Aircraft Engines
Issue 4 : 440-443
Original Article Open Access
Digital Transformation and Consumer Experience: Investigating the Impact of Technology Adoption on Purchase Behavior in E-Commerce
Issue 4 : 425-439 doi: https://doi.org/10.5281/zenodo.19675637
Original Article Open Access
School Infrastructure, Digitalisation, and Human Capital Formation: A Study of Government Schools in Odisha
Issue 4 : 414-424
Original Article Open Access
Resilient and Sustainable Supply Chains in the Era of Industry 5.0: Lessons from Global Disruptions with Strategic Implications for Australia
Issue 4 : 403-413
Original Article Open Access
AI Tools in Marketing: Understanding How Artificial Intelligence is Reshaping Marketing Practices and Advancing Sustainable AI
Issue 4 : 396-402
Original Article Open Access
Reducing Plastic Pollution through Consumer Choices: A Review of Biodegradable Polymer Adoption
Issue 4 : 392-395
Original Article Open Access
Financial Literacy and Retirement Preparedness: A Study of Salaried Women in Haryana
Issue 4 : 386-391
Original Article Open Access
Macroeconomic Dynamics of Inflation: An Empirical Assessment of Exchange Rate Fluctuations and Cash Reserve Ratio Adjustments in India
Issue 4 : 375-385
Original Article Open Access
System Dynamics Modelling of Consumer Adoption Process in Fashion Industry: A Comprehensive Analysis of Word-of-Mouth Impact and Market Diffusion
Issue 4 : 367-374
Original Article Open Access
The (mis)conception of professional Skepticism in auditing: opportunities for future research
Issue 4 : 349-366
Original Article Open Access
A Study on Social Marketing Strategies for Sustainable Public Behaviour Change
Issue 4 : 342-348
Original Article Open Access
Investigating Obstacles to Social Media Engagement in Agriculture Among Farmers of Kullu District in Himachal Pradesh
Issue 4 : 334-341
Original Article Open Access
Financial Literacy And Its Effect On Financial Decision-Making In Msmes: An Empirical Study
Issue 4 : 322-333
Original Article Open Access
Digital Influence and Traditional Buying Behaviour in Rural India’s FMCG Market: A Decadal Qualitative Analysis of Secondary Evidence
Issue 4 : 316-321
Original Article Open Access
Conceptual Analysis of Brand Image and Perceived Value: Assessing Its Impact on Brand Loyalty
Issue 4 : 302-315
Original Article Open Access
How Do Leadership, Business, and Entrepreneurship Evolve in the Digital Era through Global Research Insights? A Systematic Bibliometric Analysis
Issue 4 : 284-301
Original Article Open Access
Paws and Stay: Understanding Customers’ Purchase Intention in Pet-Friendly Hotels
Issue 4 : 271-283
Original Article Open Access
Transforming Finance Through Emerging Technologies: Pathways To Digital Innovation And Inclusion
Issue 4 : 251-270 doi: https://doi.org/10.5281/zenodo.19704460
Original Article Open Access
A Study On Analyzing Impact Of Digital Hrm On Employee Engagement
Issue 4 : 243-250
Original Article Open Access
A Bibliometric Analysis of Brand Anthropomorphism Research: Trends, Themes and Future Directions
Issue 4 : 236-242 doi: 10.5281/zenodo.19638712
Original Article Open Access
Sentiment and Strategy: An Empirical Analysis of AI Adoption in Financial and Investment Decision-Making Toward Sustainable Growth
Issue 4 : 224-235
Original Article Open Access
Examining Adoption Of Micro-Investment Applications In Shaping Early Investment Behaviour Among Young Investors
Issue 4 : 212-223
Original Article Open Access
Ensuring Data Privacy And Ethical Customer Consent In Digital Marketing Against Data Breaching And Cyber Crime
Issue 4 : 204-211
Original Article Open Access
Assessing The Impact Of Digital Gold Investment On Portfolio Diversification Among Urban Investors In Chennai
Issue 4 : 193-203
Original Article Open Access
Impact Of Financial Literacy On Personal Investment Decisions Among Working Professionals In Chennai
Issue 4 : 181-192
Original Article Open Access
A Study On The Role Of Habit Formation And Behavioural Design In Hybrid Work Environments: Implication For Hr Policy, Employee Well-Being And Productivity
Issue 4 : 174-180
Original Article Open Access
Continuance Usage Behavior in Using Smart Food Delivery Applications: An Application of Expectation Confirmation Model (ECM)
Issue 4 : 162-173
Original Article Open Access
An Empirical Study on the Relationship between Demographic Factors and Entrepreneurial Intention among Students of Higher Educational Institutions in India
Issue 4 : 148-161
Original Article Open Access
"The Human Side of AI: Exploring Mindfulness as a Mediator Between AI Usage and Workplace Stress — A Systematic Literature Review Using the Power Framework"
Issue 4 : 135-147
Original Article Open Access
AI Competency as a Driver of Professional Development Among Administrative and Managerial Staff in Higher Education: A Qualitative Study
Issue 4 : 125-134
Original Article Open Access
Examining Retailer Satisfaction and Preference Dynamics in Laundry Care Products: Insights from Coimbatore District
Issue 4 : 112-124
Original Article Open Access
Effects of Seasonal Alterations on Histological and Histochemical Structure of Poll Glands in Male Iraqian Camel (Camelus dromedaries)
Issue 4 : 106-111
Original Article Open Access
The Dynamics Of Elder Victimization In India: Cultural, Social, And Legal Dimensions
Issue 4 : 100-105
Original Article Open Access
A Comparative Study of Quality of Work Life Among Teachers Across Gender Perspectives
Issue 4 : 94-99
Original Article Open Access
Accreditation Frameworks and Sustainable Development in Indian Management Education: A Literature Review
Issue 4 : 87-93
Original Article Open Access
Study of the use of material handling equipment in Warehouses in Delhi NCR
Issue 4 : 75-86
Original Article Open Access
Data-Driven Emotion Mapping for Customer Relationship Management in Traditional Gold Jewellery Markets
Issue 4 : 69-74
Original Article Open Access
Examining the Impact of Top Management Commitment, Resource Allocation, and Organizational Culture on LSS in
Issue 4 : 61-68
Original Article Open Access
The Mediating Role of Behavioral Intention in AI Adoption for Car Purchasing: A UTAUT-Based SEM Approach
Issue 4 : 46-60
Original Article Open Access
Consumerism of Personal Care Products: Trends, Determinants and Implications
Issue 4 : 35-45
Original Article Open Access
Unveiling Research Trends on Deglobalization: A Systematic Bibliometric Review
Issue 4 : 15-34
Original Article Open Access
“OptiDigit: A sustainable dual-access currency model integrating digital payments with culturally grounded polymer banknotes.”
Issue 4 : 1-14
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