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Impact of Digitalization on University Constituents: A Digital Maturity Assessment Framework (DMAF)-Based Study of Private Universities in Pune City
Monica Jadhav,
Sunita Karad,
Sangita Phunde
Issue 5
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Role of Women’s in Managing Sacred Groves and Pilgrimage Tourism:A Comparative study of Uttarakhand and Himachal Pradesh
Sonal Sharma,
. Karishma Agarwal,
Rakesh Kumar
Issue 5
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Impact of Remote Work on Productivity and Well-being: Mediating Role of Work–Life Balance in India’s IT Industry
Arun Kumar UM,
R. Lathangi
Issue 5
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The Role of AI Chatbots in Shaping Consumer Trust and Purchase Intentions: A Cross-Cultural Perspective
Sarika Tripathi,
Tushar Gupta,
Anita Chaudhary,
Chandrapal Singh Arya,
Ravi Kant Pathak
Issue 5
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doi: https://doi.org/10.5281/zenodo.20520327
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A Comparative Analysis Of Traditional And Digital Marketing Based On Consumer Attitude And Brand Equity Preference Of Women Readymade Garments With Special Reference To Srirangam Taluk In Tiruchirappalli District, Tamil Nadu, India
Issue 5
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Brand Preferences Towards Maruti Suzuki Cars In Tiruchirappalli
S. Pazhamalai,
A. Selvendran
Issue 5
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Consumer Perception Towards Samsung Products With Reference To Tiruchirappalli District
Issue 5
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Assessing Employability Skills of Management Students: Evidence from Private Universities in North India
Mani Saraswat,
Manjula Jain
Issue 5
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Understanding Post-Pandemic Consumer Behavior: A Deep Dive into Mask Purchasing Willingness via the MOA Framework
Huosong Xia,
Hao Chen,
Justin Zuopeng Zhang,
Sajjad M. Jasimuddin
Issue 5
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E-Voting at the Municipal Level: Legal, Technical, and Ethical Considerations
Atul Kumar Karn,
Yogesh H. Bhosale,
Rahul Kumar,
Namrta Jain,
Enock Immanuel,
J.Sathish Kumar
Issue 5
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Blockchain for Transparent Municipal Governance: Legal Challenges and Implementation Models
Akhilendra Nath Tiwary,
Neha Prakash,
A. Devendran,
Pallavi Rahul Gedamkar,
Ankit Kumar,
Yogesh H. Bhosale
Issue 5
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Analyzing Consumer Purchase Intention for Ayurvedic Personal Care Products: The Role of Alternative Attractions and Consumer Beliefs in a Mixed-Methods Study
S. Vinod,
B. Madhusudan Rao,
Sai Manideep Appana
Issue 5
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Global Research Trends In Lifestyle Of Health And Sustainability (Lohas): A Bibliometric Analysis
Neha Garg,
Ashish Saihjpal
Issue 5
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India's Contribution to World Cinema and How It Can Be Sustained in the Age of Artificial Intelligence
Krishnakumar V.E.,
Kamal Kishore Upadhyay
Issue 5
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The Gutenberg Gospel and the Vernacular Public Sphere: CMS Missionaries and Print Media in Colonial South India
Victor Vipin Willyams,
Kamal Kishore Upadhyay
Issue 5
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Algorithmic Mediation of Youth Culture: The Cultural Influence of Social Media Marketing on Indian Youth
Rajarshi Motilal,
Rupsha Roy
Issue 5
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A Lightweight PCA and Isolation Forest Based Anomaly Detection Approach Evaluated on the NSL KDD Dataset
Issue 5
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Financial Inclusion and Women’s Empowerment: Bridging the Gender Gap in Global Economy
Sweety ,
Meenakshi Rohila,
Reshu Tyagi,
Rajeev
Issue 5
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doi: https://doi.org/10.5281/zenodo.20391016
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Corporate Incivility and Employee Outcomes: The Mediating Role of Psychological Well-being on Absenteeism and Intrinsic Motivation
Vanchan Tripathi,
Swati Sharma,
Anubha Gaumat,
Shweta Sharma
Issue 5
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doi: https://doi.org/10.5281/zenodo.20390906
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Sakshi Ruhela,
Jyoti Tyagi,
CMA Ritesh Trivedi,
Gautam
Issue 5
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doi: https://doi.org/10.5281/zenodo.20390707
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Targeted Social Media Ads and Impulse Buying Behaviour Among Young Consumers: A Mixed-Methods Study
Karishma Samotra,
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Issue 5
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doi: https://doi.org/10.5281/zenodo.20390489
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Barriers To Career Progression Among Women In The Indian Hospitality Industry: The Influence Of Organizational, Socio-Cultural, And Work–Life Factors
Surbhi ,
Indraneel Bose,
Bhavesh Gupta
Issue 5
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Career Mobility Of Hospitality Graduates Towards Allied Industries: Drivers, Barriers, And Industry Implications
Bhavesh Gupta,
Ratan Bisui,
Shiv Mohan verma
Issue 5
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Mapping the Research Landscape: A Bibliometric Study of Marketing Strategies and Consumer Purchase Behavior
Rahat Arora,
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Issue 5
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Determinants of Employee Retention in Higher Education Institutions in Odisha: A Factor Analysis of HR Practices
Krushna Prasad Patnaik,
Subash Chandra Nath,
Malaya Malla,
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Issue 5
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From Adoption to Outcomes: Assessing the Impact of Digital Payment Systems on Financial Inclusion and Financial Well-being in India
Ruchika Vermani,
Neha Arora
Issue 5
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Performance Appraisal and Justice Perception of Employees with Multinationals in Ghana
Michael Kwame Mickson,
Hilda Appiah,
Erika Mamley Osae,
Nana Owusua Aboagye Darko
Issue 5
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Sustainable Mindfulness Interventions in Higher Education Institutions: A Review Study
Priya Rathore,
Chhavi Rani Saxena,
Bhawna Pal,
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Issue 5
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Geopolitical Oil Shocks and Sectoral Stock Returns in India: The Exchange rate channel during Middle East Conflicts..
Mahalakshmi V ,
Allah Bakash,
Vishwas V ,
S Murali
Issue 5
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The Rise Of The Gig Economy Redefining Total Workforce Management And Hr Policy In India.
P.Devi ,
N. Anil Karthik,
Nedunuri Manikya Jyothirmai,
Madireddi Suma,
C. Bhaskar Rajiv
Issue 5
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doi: https://doi.org/10.5281/zenodo.20338059
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M P Chandrika,
Mehak Chadha,
Kirti Jaggi,
Priyanka Mangaraj,
Rishabh Verma
Issue 5
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Implementation Of The Right To Education Act, 2009 Odisha- A Socio-Legal Analysis.
Issue 5
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doi: https://doi.org/10.5281/zenodo.20286899
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Neuromarketing in Consumer Behaviour: Insights into B2C Purchasing Decisions.
Pinaki Mandal,
Nitin Tabib
Issue 5
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doi: https://doi.org/10.5281/zenodo.20268455
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E-Doping in E-sports in the Age of Artificial Intelligence.
Shruti Srivastava,
Apoorva Dixit
Issue 5
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Subhasri S Nayak,
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Issue 5
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Anurag Verma,
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Issue 5
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The Green Gamble or the Governance Overhaul? Strategic Dilemmas at Adani Enterprises.
Shashwati Khuas,
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Harnessing Ai For Sustainable Agriculture.
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Digital Marketing Strategy and Performance of Industry based on Modern Digital Transformations.
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Issue 5
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doi: https://doi.org/10.5281/zenodo.20226151
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S.Suganya ,
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"Effectiveness of Online Advertisements among Internet Users: An Empirical Study in Thanjavur District”
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Issue 5
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Digital Transformation and Customer Satisfaction in New Generation Private Banks in India: The Mediating Role of Operational Efficiency.
Arpan Patel,
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Issue 5
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A Study on Health Consciousness as a Mediating Factor between Credibility and Satisfaction in Herbal Product Consumption.
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Consumer Behaviour Patterns In The Adoption Of Millet-Based Food Products.
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Ambani Rathaur,
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Sagar Manjunath,
Ranjith P V,
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Price To Perception: Unveiling The Drivers Of Private Label Brands In Northern India.
Issue 5
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Analysing Behavioural Bias Effects on Risk Premiums in Retail Derivatives Trading A Decomposition Framework
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Suresh Palarimath,
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From Credits to Choices: How Creative Team Signals Shape Algorithmic Movie Recommendations and Consumer Discovery.
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Green Consumerism: A study on Consumer Buying Behaviour with respect to Organic Food in Navi Mumbai.
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Patient Experience Management as a Strategic Enabler Improving Patient Satisfaction in Healthcare Services: A Conceptual Analysis
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Assessment of Indirect Disaster Losses being challenge for the economy of a country
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. Sharda Haryani,
Mohini A Thattey,
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Diffusion of Sustainable Fashion via Social Networks
Meghashilpa R ,
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Seema Ghadge,
Anurag Tiruwa,
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Scalable Deep Reinforcement Learning Architecture for Autonomous Threat Hunting in High-Volume Network Environments
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