Research Article
Open Access
Reimagining Digital Commerce: Strategic Integration of FMCG Supply Chains with ONDC in India
Prof. Rajeev Kaur ,
Gautami Khanna
Issue 2
: 1137-1145
Research Article
Open Access
Measurement of Business Feasibility Based on Integrated Aspects of MSEs in The Jabodetabek Region
Tri Endi Ardiansyah,
Agus Yulistiono,
Abdul Rauf,
Rushami Zein Yusof,
Rai Rake Setiawan
Issue 2
: 1124-1136
Research Article
Open Access
A Study on Green Banking and Awareness Among Customers of Mysuru
Sunil Kumar V ,
Manasa J ,
Madhusudan M ,
Chinmayee S Dixit
Issue 2
: 1114-1123
Original Article
Open Access
Enhancing Financial Crisis Prediction with AI: Leveraging Historical Data and Machine Learning for Systemic Risk Management
Issue 2
: 1106-1113
Original Article
Open Access
AI-Driven Forecasting and Classification of Investment Strategies in International Equity Markets
Issue 2
: 1094-1105
Original Article
Open Access
ESG Mandates and Corporate Governance: An Analysis
Issue 2
: 1086-1093
Original Article
Open Access
Emotional Intelligence as A Mediator Between Employee Well-Being and Commitment to Organization
Issue 2
: 1076-1085
Original Article
Open Access
Understanding Risk Management Techniques Among Gen Z: Awareness, Adoption, and Challenges
Pallavi Rallan,
Sanskar Bhatia,
Reyansh Jadhav,
Yuvraj Singh,
Saksham Shukla,
Veer Bauva,
Shreyanss Bhojani
Issue 2
: 1064-1075
Original Article
Open Access
Recent Trends of Financial Growth and Policy Interventions in the Higher Educational System
K Devi,
Devadutta Indoria
Issue 2
: 1054-1063
Original Article
Open Access
Consumer Behaviour of Green Products: A Cross-Generational Perspective
Anuradha Gaikwad,
Madhura K mane,
Bindu Menon
Issue 2
: 1041-1053
Original Article
Open Access
An Empirical Study on the Impact of Work-from-Home on Work-Life Balance and Parenthood: Gendered Perspectives from the Indian Corporate Sector
Sheetal Yadav,
Anshika Babbar,
Onkar nath Mehra,
Nikhil Saini
Issue 2
: 1031-1040
Original Article
Open Access
Transformational Leadership in the Age of Digital Innovation: Strategies and Outcomes
Neha Tomer,
Sunita Sharma,
Pallavi Tandon
Issue 2
: 1025-1030
Original Article
Open Access
Supply Chain Resilience Post-Disruptions: Insights from Recovery, Sustainability, and Collaboration
Issue 2
: 1017-1024
Original Article
Open Access
Transformational Leadership and its Influence on HRM Practices and Employee Outcomes
G. Radha Krishna Murthy,
Inchalew Soruma Dheressa,
Kenate Beyene Tuki
Issue 2
: 1011-1016
Original Article
Open Access
Enhancing New Product Development Performance in the Automotive Industry: The Role of Design Changes, Virtual Manufacturing, Supplier Readiness, and Workforce Competency
Kishor Bhaskar Deshmukh,
Sunil Patel
Issue 2
: 1000-1010
Original Article
Open Access
Assessing the Influence of Age and Gender on Soft Skills Among Emerging Gen Z HR Professionals
Ghali Krishna Harshitha,
P. Thiripalu
Issue 2
: 991-999
Original Article
Open Access
The Art of Resolution: ADR as a Game-Changer in IP Conflicts
Issue 2
: 982-990
Original Article
Open Access
A New Dimension of Distinctiveness: Legal Frameworks Governing Unconventional Marks
Issue 2
: 973-981
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Open Access
SARFAESI Act in Practice: Legal Efficacy, Judicial Trends, and Borrower Safeguards
Issue 2
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Original Article
Open Access
A Pragmatic Analysis of Talent Management and Its Influence on Employee Performance in Retail Organizations of West Bengal
Avradeep Ganguly,
Gouranga Patra,
Diptayan Bhattacheryya,
Suman Pal,
Mainak Chakraborty
Issue 2
: 951-964
Original Article
Open Access
The Role of Pricing Strategies in Shaping Consumer Behavior: A Study of FMCG Markets
Deepak R. Gupta,
Pooja A . Basu,
Kushagra Goel,
Simarjeet Makkar,
Shilpa Verma
Issue 2
: 944-950
Original Article
Open Access
Capturing Real-Time Image Datasets to Enhance User Driving Safety Through A Smart Security Mechanism
Lokesh. S,
Menaga .A,
Anitha. V,
A. R. Krishnan
Issue 2
: 937-943
Original Article
Open Access
Economic Impact Of Maha Kumbh Vs. Hajj: A Comparative Analysis Of Tourism, Infrastructure, And Employment (2000–2024)
Issue 2
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Original Article
Open Access
IoT-Driven Innovations in Human Resource Management: Transforming Recruitment and Employee Engagement
Issue 2
: 923-929
Original Article
Open Access
The Impact of Financial Data Analytics on Business Strategy
Issue 2
: 917-922
Original Article
Open Access
The Role of Financial Analytics in Business Decision-Making and Strategic Planning
Issue 2
: 911-916
Original Article
Open Access
Behavioral Finance and Business Management: Understanding Decision-Making Biases
Mahesh Joshi,
Sanjay Kavishwar,
Vivek Pimplapure,
Pushpraj Kulkarni,
Yogesh Gharpure
Issue 2
: 904-910
Original Article
Open Access
Integrating Gamification and Experiential Learning: A Transformative Approach to Employee Development
K. Santhanalakshmi,
Meena G,
Kanmani G R,
Martin Selvakumar Mohanan,
T. Velmurugan
Issue 2
: 895-903
Original Article
Open Access
Strategic Marketing in the Digital Age: Bridging Consumer Behavior and Brand Innovation
Hari Leela.Vemula,
Kaushiki singh,
Nhat Tan Nguyen,
Sachin Hatole,
Akshay Kumar Gubbala,
Rashmi BH
Issue 2
: 887-894
Original Article
Open Access
Revolutionizing Corporate Training: The Impact of Gamification on Experiential Learning and Performance
K. Santhanalakshmi,
Meena G,
Shyamaladevi Balakrishnan,
Martin Selvakumar Mohanan,
Yuvaraj
Issue 2
: 879-886
Original Article
Open Access
Machine Learning for Product Development: Predicting Consumer Preferences and Market Trends
Asad ullah,
Arif Deen,
Syed Arshad Hussain,
Naim Ayadi
Issue 2
: 873-878
Original Article
Open Access
Artificial Intelligence in Marketing Management: Personalization and Consumer Insights
Kajal Chheda,
Anand Ashok Kopare,
Komal Bodhwani,
Gitika Bodhwani,
Janhavi Rao,
Ajim Shaikh
Issue 2
: 867-872
Original Article
Open Access
Cybersecurity in HR Tech: A Review of Data Privacy Challenges in the Digital HR Ecosystem
Namrata Jain,
Minal Maheshwari,
Sweta Singhal,
Deepali Vishnoi
Issue 2
: 855-866
Original Article
Open Access
Using covariance-based structural equation modelling to evaluate the validity and reliability of the market orientation scale (MKTOR) in Indian SMEs
Issue 2
: 842-854
Original Article
Open Access
The Role of Psychedelics in Entrepreneurial Creativity and Mental Well-Being
Issue 2
: 831-841
Original Article
Open Access
Sustainable Marketing: How Green Branding Affects Consumer Perceptions
Mohammed Usman,
Arpan Shrivastava,
Nishant Kumar Singh,
Dharini Raje Sisodia,
Purnendu Kumar Patra,
Sachin Tripathi
Issue 2
: 822-830
Original Article
Open Access
The Future of Work: How AI and Automation Are Transforming HR Practices
Naveenraj Xavier,
Budhi Sagar Mishra,
Srinivasa Rao Dokku,
T. Ch. Anil Kumar,
Sarita Kumari Singh,
Bhumi Vyas
Issue 2
: 813-821
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Open Access
Survey on Crop yield prediction using machine learning algorithm
Supriya Nandikolla,
Bhuvan Unhelkar,
Pravin R Kshirsagar,
Prasun Chakrabarti,
Shrikant V. Sonekar
Issue 2
: 805-812
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Open Access
Comparative Analysis of Water Pollution: Causes and Effects in India and Telangana
K. Moulika,
P. Srider,
V. Neeraja,
Naga Sujana Kakumanu,
S. Lakhshya
Issue 2
: 790-804
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Open Access
Consumer Perception and Awareness on Skincare Cosmetic Products
Mahalakshmi V,
Sundardas Devadas,
Sharanya C.M
Issue 2
: 774-789
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Open Access
Comparative Analysis of Digital Learning Implementation in CBSE vs. State Board Schools: A Case Study of Nagpur City
Purvi Makwana,
Gayathri Band
Issue 2
: 764-768
Original Article
Open Access
Shop Lifting” An Exploratory Study of Jammu City
Issue 2
: 754-763
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Open Access
An Analytical Study On Impact Of Digitalization Of Retail Banking On Audit And Compliance
Devendra Kakwani,
Kanchan Naidu
Issue 2
: 746-753
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Open Access
Integrated Risk Management Strategies for Research Centers
Issue 2
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Open Access
Exploring the Impact of Anthropomorphic Logo Upgradation in Automobile Brands: A Systematic Literature Review and Bibliometric Analysis
Rohit Kumar,
Shamindra Nath Sanyal
Issue 2
: 709-730
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Open Access
Study of Green Supply chain management in SME's
Vishakha Ashish Mankar,
Chandan Vichoray,
Ishwari A. Ukunde
Issue 2
: 704-708
Original Article
Open Access
Study of Customer Perception of AI-Driven Chatbots in Banking Services
Rishikaysh Kaakandikar,
Ramesh Baba Thombare,
Shreyash Sambhaji Nikam,
Vaishanavi Manohar Karamore,
Sumedh Bhagwat Wadmare
Issue 2
: 693-703
Original Article
Open Access
Adoption Of Unified Payments Interface (UPI) In Chhattisgarh: Understanding User Behaviour and Personal Finance
Srishti Tamrakar,
Ankita Lakra
Issue 2
: 676-692
Original Article
Open Access
Review Of Transforming Grocery Shopping with Artificial Intelligent: A New Era of Convenience
Pramod Kumar Srivastava,
Anshul Sharma,
Vandana Whig,
Sanjeev Malaviya,
Nitin Kumar Agarwal
Issue 2
: 665-675
Original Article
Open Access
Understanding the Psychology of Consumer Preferences towards Purchase of Store Brands
Sukanya Metta,
Ravichandra BS,
Mahendar Goli,
Sunkari Suneetha
Issue 2
: 652-664
Original Article
Open Access
Adaptation was a Big Requirement during Pandemic: Proved by Swiggy and Zomato (Popular among Indian Teens)
Purvi Mathur,
Priyanshu Sharma
Issue 2
: 638-651
Original Article
Open Access
Leveraging Artificial Intelligence to Foster Entrepreneurial Mindsets and Enhance Well-Being: A Multi-Dimensional Framework
Krati Agarwal,
Palak Talwar,
Priya Parihar,
Shaifali
Issue 2
: 624-637
Original Article
Open Access
Artificial Intelligence and Its Influence on Online Grocery Shopping Behaviour in Bangalore
Ramesh Babu Sontineni,
Tejaswini Bastray,
Mounica Vallabhaneni,
Pradeep ,
Mahabub Basha S
Issue 2
: 614-623
Original Article
Open Access
A Study on Consumers Perception towards E-Pharmacy Marketing Platforms
Milan Tah,
Puspalata Mahapatra,
Sonal Jain,
Sonika Padhi
Issue 2
: 603-613
Original Article
Open Access
The Role of Sentiment Analysis in Stock Market Predictions and Consumer Investment Trends
Manish Rai,
Dhiraj Sharma,
Manju Dhillon,
Dipti Jain,
Priyanka Torne,
Anil
Issue 2
: 590-602
Original Article
Open Access
The Influence of Rapid Commerce on Consumer’s Impulsive Buying Behaviour
SVG Apoorva,
. R. Srinivas Rao,
D Thiruvengala Chary,
VRS Babu. Yalamathi,
Shaik Abdul Ayaaz
Issue 2
: 572-589
Original Article
Open Access
Examining The Role Of Perceived Service Quality And Customer Satisfaction On Purchase Intentions: A Study Of The Tourism Industry In India
Anjali Lohia,
Yogita Sharma
Issue 2
: 564-571
Original Article
Open Access
Examining The Influence Of Social Media On Sustainable Destination Image: Exploring Age As A Moderating Factor
Divisha Gupta,
Yogita Sharma
Issue 2
: 552-563
Original Article
Open Access
Impact Analysis of Arbitration Amendment Act, 2019
Nishtha Acharya1,
Shruti Dyodia2
Issue 2
: 543-551
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Open Access
Blockchain Technology in Supply Chain Management: Enhancing Efficiency and Transparency in Commerce
Chaitali Bhattacharya,
Sushil Jindal,
Arjita Biswas,
Shubhangi R. Shekokar,
Parveen Chauhan,
Anil
Issue 2
: 531-542
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Open Access
Capital Budgeting Techniques: Learn the Methods Businesses Use to Evaluate Potential Investments
Issue 2
: 519-530
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Open Access
Environmental, Social and Governance Risk in the Emerging Market: The Impact on ESG Performance
Issue 2
: 503-518
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Open Access
The Swiggy Story: The Company that got its teeth into India’s appetite for Food Delivery
Poonam Chhaniwal,
Diljeetkaur Makhija
Issue 2
: 487-502
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Open Access
A Study on Impact of Motivation for Post Graduate Students for their Achievements
Laxmidhar Biswal,
Vinod Malap,
Suman Kalyan Chaudhury,
Bhabani Prasad Mahapatra
Issue 2
: 479-486
Original Article
Open Access
Optimizing Returns and Mitigating Risks: AI-Driven Dynamic Portfolio Rebalancing in India
Abhijit Biswas,
Meghdoot Ghosh,
Chandrim Banerjee,
Moumita Saha,
Titas Roy Chowdhury,
Doyel Mukherjee Prodhan
Issue 2
: 459-478
Original Article
Open Access
A Study on Women Entrepreneurship Development Through Government and SHGs Intervention in Odisha
Parvati Bhoi,
Bhagirathi Nayak,
Dindayal Swain
Issue 2
: 445-458
Original Article
Open Access
A Study on the Effective Utilization of Communication Methods to Upliftment of Rural Women Farmers in Odisha
Deepti Saksena,
Dindayal Swain,
Bhagirathi Nayak
Issue 2
: 434-444
Original Article
Open Access
Interplay Between Integrated Reporting, Firm Performance and Valuation: An Empirical Assessment of Indian Firms
Himanshu Agarwall,
Sameer Shekhar,
N. Jena
Issue 2
: 423-433
Original Article
Open Access
Development, Sustainability, Equality and Environment: A Growth and Wellbeing Driven Analysis of Top Five Countries In The World
Pallabi Mukherjee,
Nidhi Jhawar,
Priyanka Yadav
Issue 2
: 412-422
Original Article
Open Access
Insights into Resolving Start-Up Crises: Strategies from Necessity Entrepreneurs in India
Neha Jain,
B C Anant,
Vijaylakshmi ,
Narendra K ,
Bhanu Prakash R,
Neha Kothari
Issue 2
: 401-411
Original Article
Open Access
Green Bonds: A Sustainable Finance for Individuals and Small Firms
G.V.K. Kasturi,
V.Gowri Lakshmi,
M.Purushottam Naidu,
Radha Raghuramapatruni
Issue 2
: 392-400
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Open Access
The Influence of Emotional Intelligence On Leadership Effectiveness and Organizational Behavior: Insights and Implications
G. Saranya ,
S. Thamarai Selvi
Issue 2
: 385-391
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Open Access
Survey on Pattern Recognization and classification of Livormortis in Computer forensic
Jose Moses Gummadi,
Bhuvan Unhelkar,
Thangiah SathishKumar,
Prasun Chakrabarti,
Siva Shankar S
Issue 2
: 379-384
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Open Access
A Framework for Evaluating Online Degree Programs Through Student Satisfaction Using ML
Ajith Sundaram,
Issac K. Varghese
Issue 2
: 371-378
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Open Access
Net Present Index Rate The Dcf-Method For Product Lifecycle Cost Based Capital Budgeting-An Innovative Application Of Profitability Index
Sreedhara Ramesh Chandra,
Dhadurya Naik M
Issue 2
: 351-370
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Open Access
Humanitarian Supply Chain sustainable issues for Consumers in vulnerability
Issue 2
: 342-350
Original Article
Open Access
The Affect of Worklife Balance on Turnover Intentions of Employed Nurses in Selected Government Hospitals of Lucknow -A Cross Sectional Study
Seema Kumari Singh,
Samadhan Bundhe
Issue 2
: 329-341
Original Article
Open Access
Towards Sustainable Livelihoods: "Unveiling Remarkable Growth: Women Entrepreneurship in Rural Areas"
Durga Dhan,
Shanthakumari
Issue 2
: 317-328
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Open Access
Integrating Value Education in Sustainable Tourism: Shaping Responsible Travellers and Ethical Tourism Practices
Sony Kulshrestha,
Swati Sharda,
Lucky Vijayvargiya,
Avni Singh Solanki,
Shubham Shukla
Issue 2
: 308-316
Original Article
Open Access
Demographic and Psychographic Influences: Unveiling Behavioural Biases and Mutual Fund Choices Among Investors
Madhuri Sharma,
Sameer Varma
Issue 2
: 298-307
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Open Access
The Matrix of Products and Occasions a Structured Framework for Market Segmentation
Madhavi Dhole,
Bhushan Padval,
Vijayakumar Thota,
Aditya Arvind Sontakke
Issue 2
: 285-297
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Open Access
Confidentiality versus Transparency in Arbitration: A Legal Dilemma
Issue 2
: 276-284
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Open Access
Relevace of Library Among Generation Z in Digital Era
Sabeeha Fatma,
Hitesh Keserwani,
Rashmi Tripathi,
Ashish Chandra
Issue 2
: 268-275
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Open Access
Mastering Retail Segmentation: Exploring Clustering Algorithms for Precise Market Insights
Jolly Masih,
Dinesh Kumar Yadav,
Suresh Sharma,
Neha Saini
Issue 2
: 252-267
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Open Access
Influence of Consumer Attitude and Subjective Norms On Purchase Intention Towards Organic Food Products: A Study in Punjab
Harmandeep Kaur,
Raminder Pal Singh
Issue 2
: 244-251
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Open Access
Optimizing Reward Points Redemption in Online Shopping: Analyzing the Influence of Product Categories and Special Occasions
Vijaya Kumar Thota,
K Raghu Ram
Issue 2
: 234-243
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Open Access
AI and Legal Research: Transforming the Role of Lawyers
Issue 2
: 225-233
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Open Access
Legal Frameworks for AI Regulation: A Comparative Study
Issue 2
: 216-224
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Open Access
Role of ADR in Promoting Access to Justice
Issue 2
: 209-215
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Open Access
Whistleblower Protection Laws and Corporate Accountability
Issue 2
: 199-208
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Open Access
An investigation into Mobile Augmented Reality Applications and its influence on Patronage intention towards Fashion brands: A Rural Customers’ Perspective
Vishwanatha M. R,
Janmitha K. L,
Reshma M
Issue 2
: 185-198
Original Article
Open Access
Effect of E-Service Quality On Repurchase Intention of E-Commerce Customers in India
Issue 2
: 170-176
Original Article
Open Access
An Evidence Based Study On Measuring the Impact of Stakeholder Engagement to Drive Social Change- A Case of Adani Foundation
Neha Upadhyay,
Hitesh Parmar,
Animesh Banker
Issue 2
: 158-169
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Open Access
Towards A Greener Future: Harnessing AI for Sustainable Development Goals
Neelam Seam,
Debasri Dey,
Prodipta Barman,
Punit Pathak
Issue 2
: 150-157
Original Article
Open Access
Leveraging AI for Inclusion of Gender Non-Conforming Employees at The Workplace
Shoma Bakre,
Jireh H.I. Seow,
Shital Vakhariya
Issue 2
: 139-149
Original Article
Open Access
Application of ‘Perception and Satisfaction Model’ On MBA Students of Karnataka State
Prakash H. S,
Akhil Dattatraya Joshi,
Heenakausar Noorahmed Khatib,
Anuja Taradale,
Suma B R,
Prakruthi N Udupa
Issue 2
: 125-138
Original Article
Open Access
Exploration of Post-Adoption User Behavioural Intentions in Smart Fitness Wearables: Uncovering Influential Factors at Play
Diviya Gupta,
Rachna Mahajan
Issue 2
: 114-124
Original Article
Open Access
Sustainable Consumption: A Behavioral Model
Ankit Laddha,
Raveena Maheshwari
Issue 2
: 108-113
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Open Access
Changing Dimension of Consumocratic Jurisprudence Towards Escalating the Consumerism in The Globalized India: An Analytical Discourse
Tamal Gupta,
Prodipta Barman,
Joydeb Patra
Issue 2
: 99-107
Original Article
Open Access
To Study The Impact of Consumer Data Analytics on Personalization Strategies in Food Marketing
Issue 2
: 90-98
Original Article
Open Access
Unveiling The Triggers: An Exploration of Impulse Buying Behaviour in The Gadget Industry: A Qualitative Analysis
Shraddha Agarwal,
Gurpreet Kaur
Issue 2
: 76-89
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Open Access
Evaluating the Impact of ESG Factors on Credit Ratings: A TOPSIS-Based Analysis with Entropy-Weighted Criteria
Amit Bathia,
Jayesh Manjrekar,
Mukund Madhav Tripathi,
Sunny Oswal,
Aditya Kasar,
Jagabandhu Padhy
Issue 2
: 64-75
Original Article
Open Access
Influence of Pharmaceutical OTC Products Advertisement on Consumer Purchase Decisions
Sudhinder Singh Chowhan,
Harsh Bansal
Issue 2
: 54-63
Original Article
Open Access
Capturing Real-Time Image Datasets to Enhance User Driving Safety Through A Smart Security Mechanism
D. Saravanan,
Dennis Joseph,
G. Siva Krishana,
KVSSN Murty,
Easala Ravi knodal
Issue 2
: 45-53
Original Article
Open Access
Enhancing Customer Satisfaction through Brand Positioning Strategies in the Dairy Industry: An approach for fostering business excellence
Ankita. U. Parikh,
Ajay Trivedi
Issue 2
: 34-44
Original Article
Open Access
Timeless Connections Beyond Timepieces: The Role of Digital Experiences in Shaping Consumer Relationships with Luxury Watch Brands on Social Media
Issue 2
: 18-33
Original Article
Open Access
Accessible E-Commerce: A Study on Using Artificial Intelligence for Inclusive Online Shopping Experiences
Sunil Kumar Suvvari,
Rohini Sawalka,
Rohit Jarubula,
Sonal Muluk
Issue 2
: 1-17