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Original Article | Volume 2 Issue 3 (ACR, 2025) | Pages 19 - 26
Investigating Consumer Protection in E-Commerce Transactions: A Focus on Sale of Goods Act of Ghana
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Simon Diedong Dombo University of Business and Integrated Development Studies
Under a Creative Commons license
Open Access
Abstract

The digital revolution has fundamentally transformed the landscape of global commerce, with e-commerce becoming a dominant force in the 21st-century marketplace. In Ghana, the rapid expansion of e-commerce has been facilitated by technological advancements, increased smartphone penetration, and a growing comfort with digital transactions. However, this growth has outpaced the development of corresponding consumer protection laws, leading to significant challenges in safeguarding consumer rights in online transactions. This research paper explores the applicability and adequacy of Ghana's Sale of Goods Act to e-commerce transactions, highlighting the disconnect between traditional consumer protection mechanisms and the demands of the digital market. The analysis reveals that the Act fails to adequately address digital contracts, quality assurance for digital goods, and the nuances of online transaction disputes. By examining the current provisions of the Sale of Goods Act and their effectiveness in addressing the challenges of e-commerce, this study identifies critical gaps in legislation and offers recommendations for reform. The findings underscore the need for updated laws that comprehensively address consumer protection in the digital age, ensuring that consumers are adequately protected against emerging risks in online commerce. Through this analysis, the paper contributes to the discourse on consumer protection, providing a framework for legislative enhancements that align with global standards and address the specific needs of Ghanaian consumers.

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