Advances in Consumer Research
Issue 3 : 19-26
Original Article
Investigating Consumer Protection in E-Commerce Transactions: A Focus on Sale of Goods Act of Ghana
 ,
 ,
1
Simon Diedong Dombo University of Business and Integrated Development Studies
Abstract

The digital revolution has fundamentally transformed the landscape of global commerce, with e-commerce becoming a dominant force in the 21st-century marketplace. In Ghana, the rapid expansion of e-commerce has been facilitated by technological advancements, increased smartphone penetration, and a growing comfort with digital transactions. However, this growth has outpaced the development of corresponding consumer protection laws, leading to significant challenges in safeguarding consumer rights in online transactions. This research paper explores the applicability and adequacy of Ghana's Sale of Goods Act to e-commerce transactions, highlighting the disconnect between traditional consumer protection mechanisms and the demands of the digital market. The analysis reveals that the Act fails to adequately address digital contracts, quality assurance for digital goods, and the nuances of online transaction disputes. By examining the current provisions of the Sale of Goods Act and their effectiveness in addressing the challenges of e-commerce, this study identifies critical gaps in legislation and offers recommendations for reform. The findings underscore the need for updated laws that comprehensively address consumer protection in the digital age, ensuring that consumers are adequately protected against emerging risks in online commerce. Through this analysis, the paper contributes to the discourse on consumer protection, providing a framework for legislative enhancements that align with global standards and address the specific needs of Ghanaian consumers.

Keywords
Recommended Articles
Research Article
Modified Nelder-Mead Method in Microarray Data using Bi-Clustering
...
Published: 25/09/2025
Research Article
Evaluating Customer Satisfaction and Brand Perception of TRIBES India: An Empirical Study
Published: 25/09/2025
Original Article
The Role of Perceived risk, Trust, eWOM and other selected factors on Purchase intention and User satisfaction and its relationship to User loyalty in the context of Online shopping in India
...
Original Article
Workplace Ostracism and Individual Performance: Mediating Effect of Organizational Support and Moderating Influence of Personality in India’s IT Sector
Loading Image...
Volume 2, Issue 3
Citations
181 Views
31 Downloads
Share this article
© Copyright Advances in Consumer Research