Advances in Consumer Research
Issue 2 : 1541-1543
Original Article
Interference Of Artificial Intelligence In Literary Creativity In The 21st Century: Challenges And Possibilities
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1
Assistant Professor, CDC, PIET, Parul University, Vadodara, Gujarat
2
Assistant Professor, CDC HOD, PIET, Parul University, Vadodara, Gujarat
Abstract

The development of Artificial Intelligence has affected the human creativity in literature also. In the current age of digitalization, Artificial Intelligence can create poem, stories and other literary creation, that can question its authorship, originality and authenticity. This research attempts to evaluate the meddling of AI in literature wide evaluating and exploring the possibilities and challenges which can arise from the use of AI.  It can be added diversity, efficiency and innovative structure of narration, related to the arising of human creativity and ethical truthfulness. This says that AI must function as a helping tool rather than replacing human creativity and authenticity.  With the help of theoretical and critical analysis, the present research paper investigate how Artificial Intelligence can help literary creators to expand their work’s level with keeping human creativity at the canter. This research focusses on the supporting AI tools faithfully assist the literary creator rather than replacing them.

 

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