Purpose

This research aims to discover the impact of Generative AI on recruitment in alignment with four aspects of the Balance Scorecard i.e. Financial, Internal business process, Customers, and Learning & Development to identify its contribution to the overall success of an organization.

Design/methodology/approach

An exploratory qualitative approach has been used to achieve the research objectives by using a convenience sampling method for data collection through primary sources. Along with the structured questionnaire, individual meetings and discussions with hiring managers, industry professionals, and HR managers were used for primary data collection. Triangulation of primary data was done with the secondary data to explore the constraints and facilitators associated with the Balanced Scorecard (BSC) model in identifying the impact of AI on recruitment.

 Findings

The study offers a constructive basis for industry professionals as well as researchers by emphasizing the potential benefits of integrating artificial intelligence (AI) within the recruitment process, especially when viewed through the lens of the Balanced Scorecard (BSC). This strategic alignment seems promising to foster a collaborative work culture inspired by the BSC perspective, that contributes to the overall success and sustainability of the business.

Originality/value

The research study seeks to analyze the impact of Gen AI on recruitment strategies with a fresh perspective by integrating the Balanced Scorecard (BSC) model