Advances in Consumer Research
Issue 4 : 1718-1727
Original Article
Women Entrepreneurship: Challenges, Opportunities, And Future Prospects
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1
Asst. Professor, Department of Management, Christ Academy Institute for Advanced Studies, Bangalore.
2
Asst. Professor, Department of Management, CMS -Jain University, Bangalore.
Abstract

Women entrepreneurs are reshaping global economies, driving innovation, and fostering inclusive growth—yet their journey remains fraught with challenges. Despite their rising presence in entrepreneurship, women often grapple with systemic barriers such as restricted access to funding, entrenched gender biases, cultural constraints, and the dual pressures of professional and domestic responsibilities. These hurdles disproportionately affect their ability to launch and expand businesses, particularly in male-dominated sectors and emerging markets. Nevertheless, the landscape is evolving. Digital advancements, policy reforms, and stronger support networks are creating new opportunities for women to thrive in business. This paper delves into the persistent obstacles women entrepreneurs face, from financial exclusion to societal expectations that limit their growth. At the same time, it highlights emerging enablers—technology, mentorship programs, and shifting investor mindsets—that are helping women overcome these barriers. Real-world examples illustrate how women-led enterprises are turning challenges into successes through resilience and strategic adaptation. Looking forward, the potential for women entrepreneurship is immense. As economies increasingly recognize the value of diverse leadership, there is a growing push for equitable access to capital, education, and networks. However, realizing this potential requires concerted efforts from policymakers, financial institutions, and the broader business community. By dismantling structural inequities and fostering supportive ecosystems, societies can unlock the full economic and social benefits of women-led ventures. This study not only maps the current terrain of women entrepreneurship but also proposes practical steps to accelerate progress. Its insights aim to inform stakeholders—governments, investors, and advocacy groups—on how to cultivate a more inclusive entrepreneurial future

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