Advances in Consumer Research
Issue 4 : 3342-3350
Original Article
Voicing Equality: The Role of Corporate Messaging in Promoting Women’s Empowerment and SDG 5
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1
Lecturer, Faculty of Management, Shinnawatra University, Thailand.
2
Associate Professor, Department of Economic Sciences, International Institute of Management and Business, Belarus.
3
Lecturer, Faculty of Cosmetics and Medical Cosmetology, Shanxi Pharmaceutical Vocational College, China.
Abstract

The empowerment of women continues to be a major area of concern in the world as part of the attainment of Sustainable Development Goal 5 (SDG 5). Company messaging is significant to the development of the attitude in the society, culture of the organizations and the perception of the employees on gender equality. This paper examines the various ways corporate communication efforts impact empowerment campaigns of women and the wider organizational interest in gender equality. The mixed-approach, consisting of content analysis of the corporate communication and surveys of employees in various sectors, will put an emphasis on the actual messaging strategies as well as the effect that they have on organizational behavior and the perception of being empowered. The results imply that companies with coherent and value-based messages regarding gender equality are featured with enhanced employee engagement, manifest awareness of empowerment efforts, and are ready to support all-inclusive practices. In spite of these beneficial results, the problem of the inconsistent communication, cultural prejudices, and inadequate scope of corporate campaigns persist. The paper ends with some suggestions of the practical nature on how to improve the corporate communication approaches with a focus on being genuine, intersectionality, and a prolonged interest. Liabilities are the use of self-reported survey data and its limitation in terms of sector views. The theme of research needs to be extended to cover different regions of the world, different industries, and digital platforms to examine the long-term effectiveness of corporate messaging adoption to progress the SDG 5

Keywords
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