Advances in Consumer Research
Issue 4 : 538-547
Original Article
Uplifting Rural Communities through MSMEs: Impact of Gandhian Principles and GI Tagging on Pochampally Ikat Sarees in Telangana State, India
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1
Assistant Professor (Selection Grade), Department of Management Studies, Vignan’s Foundation for Science, Technology and Research(VFSTR), Deshmukhi Village, Pochampally Mandal, Yadadri-Bhuvanagiri District, Telangana State, India
2
Assistant Professor, Department of Management, Kakatiya Institute of Technology & Science, Warangal, Telangana State, India
3
Associate Professor, Department of Business Management, Vaagdevi Degree & PG College, Kishanpura, Hanamkonda, Telangana State, India
Abstract

The research paper examines the influence of Gandhian principles, particularly Sarvodaya, on rural development and community welfare, with a focus on Bhoodan Pochampally Village. The study explores how Gandhian thought has shaped the MSMEs development for uplifting the rural communities, especially through the implementation of Geographical Indication (GI) tagging. The study investigates how GI tagging of local products aligns with Gandhian ideals by fostering economic self-sufficiency, preserving cultural heritage, and improving the livelihoods of the rural population in the form of development and growth of MSMEs. The study evaluates the economic benefits, social infrastructure improvements, and empowerment of local communities brought about by GI-tagged products.  Through a detailed study, the paper contextualizes the development of MSMEs and rural empowerment in Bhoodan Pochampally within the framework of Gandhian values, particularly self-reliance, rural development, and ethical stewardship. The study provides a practical example of how Gandhian thought continue to influence rural settings through highlighting the significance of GI tagging as a tool for MSMEs development in terms of employment opportunities and the preservation of traditional knowledge.

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