This study investigates the prevalence, dissemination, and impact of misinformation and deceptive AI-generated content among Gen Z across various online platforms and social media channels. Through a survey of 700 Gen Z respondents in Ahmedabad city, the research explores the frequency of encountering AI-generated content initially perceived as true but later identified as false, as well as the level of concern regarding its potential consequences. The study examines Gen Z’s perspectives on the responsibility of social media platforms in combating misinformation and empirically analyzes the extent to which AI-generated content shapes opinions and beliefs. Furthermore, it evaluates the impact of AI-driven misinformation on individual well-being and identifies effective strategies to curb its spread by analyzing existing interventions and their outcomes.

Statistical techniques, including regression and factor analysis, were employed to uncover key factors influencing perceptions and behaviors related to AI-generated content. Findings reveal significant insights into Gen Z's vulnerability to misinformation, their expectations from social media platforms, and the psychological impact of deceptive content. The study concludes with actionable recommendations to strengthen online information integrity, improve awareness, and foster collaboration between stakeholders to mitigate the adverse effects of misinformation in the digital age.