Advances in Consumer Research
Issue 3 : 979-993
Original Article
Tracing the Journey from Intention to Behavior in Green Purchases: A Bibliometric Analysis
Loading Image...
 ,
1
Research Scholar, Corresponding Author; University Institute of Applied Management Sciences (UIAMS) Panjab University, Chandigarh, India.
2
Professor, University Institute of Applied Management Sciences (UIAMS) Panjab University, Chandigarh, India
Abstract

Green purchase intention is the desire of a consumer to purchase environmentally friendly products in comparison with the traditional ones. Attitude, intention to purchase is also discontinuous to actual purchasing behavior and therefore it is essential to reduce attitude behavior gap to achieve the consumer perception towards green products. Green purchase behavior involves the purchasing and consumption of the products and services that have least environmental impact. Fast moving consumer goods refer to the commodities which can be sold in single instance at low prices due to the high turnover and demand. Principal business divisions of united Fast-Moving consumer goods include food and drink, health care, home and personal services. One of the psychological models is theory of planned behavior that has gained popularity in the marketing field in an attempt to bridge attitude and behavior by the use of intention. The central subject of the paper is to synthesize the information on the green purchase behavior based on the bibliometric review of 646 papers published between 2000 and 12 November 2025 and to display the findings in a concise way. This paper relied on Scopus database to map the key recent trends in green purchase behavior. It was also noted that the keywords such as the green purchase behavior, the green purchase intention, the theory of planned behavior, the fast-moving consumer goods and customer satisfaction has had an impressive coverage to the green marketing over the past ten years

 

Keywords
Recommended Articles
Original Article
Mapping the Intellectual trends in HR Analytics: A Bibliometric Analysis
Original Article
Clinicobiochemical and Metabolic Associations of Polycystic Ovary Syndrome with Dermatological Manifestations and Renal Function Alteration among Reproductive-Age Women
...
Original Article
Design and Implementation of Intelligent Autonomous Agents for Data Validation, Orchestration, and Cost Optimization
Original Article
Intellectual Capital Disclosure and Value Relevance of Indian Firms: An Empirical Study
...
Loading Image...
Volume 3, Issue 3
Citations
27 Views
18 Downloads
Share this article
© Copyright Advances in Consumer Research