Customer behaviour at smart hotel sites is heavily impacted by brand loyalty, according to research carried out in China's most prominent areas. Clients were inclined to stick with dependable lodging providers after having positive experiences with trusted support, easy accessibility, and customised interactions. Brand loyalty increases, according to the proof, when customers have faith in technical infrastructure and reliably get top-notch service. Elderly customers valued dependability and continual attentiveness compared to smart establishments, that preferred amongst more youthful, technologically savvy clients. Based on the outcomes, modern technologies and human relationships have a role in creating sustained consumer engagement. Specifically, the outcomes indicate that a sense of reliability and affection weakens the link among smart technology and brand loyalty. The results showed that in highly contested metropolitan regions, smart hotel systems must keep up excellent operational expectations, increase confidence in customers, and deftly integrate smart technology to guarantee sustained commitment. Incorporating modern technologies with efficient personnel assistance, customisation, and service continuity might help smart hotel owners boost brand loyalty, according to the research. Consumer loyalty was additionally increased by expenditures in staff instruction, security of visitor info, and sustainable approaches. In sum, the research showed that confidence, operational excellence, and substantial consumer involvement were just as important as technology advances in ensuring long-term brand loyalty in China's most prestigious regions. .