Advances in Consumer Research
Issue 3 : 170-175
Original Article
The Geopolitical Implications of the Belt and Road Initiative: A Case Study Approach
1
King’s College London, London, England
Abstract

The purpose of the article is to examine the geopolitical implications of the Belt and Road Initiative (BRI) adopting a case study approach. BRI is an ambitious global infrastructure project that aims to connect Asian countries and China with countries in Europe and Africa. The project was adopted by China in 2013 and has since become the centre of attention for scholars and policymakers. China's rise as an economic powerhouse and the BRI challenge the current geopolitical order of the world dominated by the USA. Hence, understanding the geopolitical implications of the project would provide a better idea of the current world order. This article has aimed to achieve that by adopting a qualitative approach that utilizing information published in scholarly journals and top institutions. The analysis of case studies and examination of the geopolitical implications found that BRI did not have a uniform impact on all nations. Some nations witnessed rapid development in infrastructure with BRI while others accumulated large amount of debts, leading to an economic crisis..

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