Agriculture is critical to the sustenance of the world population and the economy of nations, yet it is plagued by intensifying challenges caused by climate change, resource scarcity, and escalating demand for food. Precision agriculture and, in the context of precision agriculture, Unmanned Aerial Vehicles (UAVs) have immense transformative capacity for increased efficiency and sustainability. This research considers the influence of Technology Awareness towards farmers' Perceived Value of UAVs and how it will affect their Intention to Use drone technology for agriculture. Adopting a structured questionnaire, information was gathered from 210 Navsari city farmers in the state of Gujarat, using the mixed non-probability sampling technique. Relationships between the crucial constructs were evaluated through Structural Equation Modeling (SEM) through Smart PLS. The results show that Technology Awareness has a strong effect on Perceived Value, and Perceived Value has a strong effect on Intention to Use. Technology Awareness does not directly affect adoption but plays a mediating role through Perceived Value. These findings are consistent with the Technology Acceptance Model (TAM) and Perceived Value Theory, stressing that while awareness is essential, perceived economic and functional values are important in making adoption choices. This research offers useful recommendations to policymakers, agricultural extension services, and technology companies that awareness campaigns need to demonstrate tangible benefits and cost-effectiveness. Financial incentives, training initiatives, and subsidies can also add perceived value and support UAV uptake.