Advances in Consumer Research
Issue 2 : 193-199
Original Article
Sustainable and Responsible Business Practices for Crowd Work and Digital Labor Platforms in India: Challenges, Opportunities, and Recommendations
 ,
1
Assistant Professor Department of Management Studies,Basaveshwar Engineering College Bagalkote
2
Associate Professor PG Department of Business Studies, Rani Chennamma University, Belagavi
Abstract

India has experienced a huge rise in crowd work and digital labor platforms which has revolutionized the job market by opening the door to a wide variety of flexible jobs — particularly among the country’s large informal economy — and made the job market so much more accessible to millions of households. Despite this explosion, serious issues persist around sustainable and responsible business practices concerning worker rights, fair wages, social security, algorithmic transparency, environmental sustainability, and inclusivity. This paper will provide a thorough overview of the ecosystem of Indian digital labor platforms with reference to business models, regulatory frameworks, technological governance, and social sustainability. Referencing more than 50 academic articles, government and NGO reports, and international standards, the study draws out systemic issues and best practices and suggests practical ways to develop ethical, sustainable, and inclusive digital labor platforms. The findings highlighted the significance of harmonized labor legislation, transparent algorithmic governance, capacity building for workers, environmental stewardship, and multi-stakeholder collaboration in achieving long-term sustainability and social responsibility in India’s platform economy.(Healy et al., 2017; Rani & Furrer, 2021; Sundararajan, 2016).

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