Advances in Consumer Research
Issue 2 : 754-763
Original Article
Shop Lifting” An Exploratory Study of Jammu City
 ,
1
Associate Professor (Marketing), Faculty of Management, India
2
Senior Professional, Government of India, India
Abstract

Shoplifting has been a big problem for businesses since the 1950s, when the paradigm transitioned from service to self-service stores. However, until now, this has not been considered a crime. This study attempted to learn about the features of shoplifting, particularly in Jammu City, including the traits of shoplifters and the situation of retail businesses where theft occurs. The study focused on 98 general store retail shops in Jammu City. Descriptive and inferential statistics were used. The conclusions and suggestions serve as a reference for retailers looking to reduce stealing.

Keywords
Recommended Articles
Research Article
The Influence of Social Commerce Features on Impulse Purchases: Evidence from Emerging Markets
...
Published: 28/10/2025
Research Article
Impact of Violent and Crime-Based Movies on Consumer Attitudes Toward Home Security Products
...
Published: 30/09/2025
Research Article
A Comprehensive Review of Theoretical Models and Investor Behavioural Intentions Toward Digital Platform Adoption in Bengaluru's Fintech Sector
Published: 28/10/2025
Research Article
Impact of Resort-Based Marketing Stimuli on the Engagement of Customers: An Empirical Investigation of Tourists' Response in North Karnataka
...
Published: 28/10/2025
Loading Image...
Volume 2, Issue 2
Citations
103 Views
130 Downloads
Share this article
© Copyright Advances in Consumer Research