Advances in Consumer Research
Issue 4 : 3483-3493
Original Article
Role of Design Thinking Approach on Sustainable Transport: A Study on Commuters Experience of Public Transport
 ,
1
Assistant Professor, Sasmira’s Business School, Worli, Mumbai 400030
Abstract

Purpose: Design Thinking approach helps to improve sustainable transport systems by emphasizing the innovation of the design as well as the needs of the user. This approach cultivates creativity and effective collaboration towards better public transport services that are user oriented and beneficial to commuters. The Design Thinking approach to sustainable transport further developed in the next sections.

Understanding that commuter adoption is vital for sustainability, the study applies human centred principles to glean insights into commuters’ challenges, opportunities, and perspectives. The research aims to understand commuters’ unfulfilled needs through quantitative methods to come to some observations for sustainable urban transportation systems

Keywords
Recommended Articles
Original Article
Development Of Environmental Sustainability Indicators For The Ecosystem Of Lagoon Yambo, Ecuador.
...
Original Article
Evaluating The Impact Of India’s Cbdc On Banking Sector Efficiency And Stability
...
Original Article
‘Caged’ Desire and Spaces of Silence: Resistance as a Marketing Strategic Device used for Positioning Queer Subjectivity in Tripura Short Film Bakshabondhi
Original Article
A Systematic Review Through The Lens Of Financial Literacy Impacting Digital Investing And Women’s Financial Well Being
Loading Image...
Volume 2, Issue 4
Citations
430 Views
844 Downloads
Share this article
© Copyright Advances in Consumer Research