Advances in Consumer Research
Issue 4 : 602-605 doi: 10.61336/acr/25-04-01
Original Article
Optimizing Supply Chain Sustainability: Leveraging Circular Economy for Effective Resource Management and Environmental Impact Reduction
 ,
1
Research Scholar, Symbiosis International University, Pune
2
Associate Professor, Symbiosis Centre for Management Studies, Pune, Symbiosis International University
Abstract

The article explores integrating practices of the circular economy into the supply chain management to optimize resource use and enhance environmental sustainability. All these have evidenced the transformation from the traditional linear supply chain model into a circular regime in which the strategies supporting the recovery, reuse, and regeneration of resources have unfolded. The central concept woven through the study of the circular economy is the sharing of such concepts as minimization of waste, extending the life cycle of products, and reduction of resource use in all stages of the product value chain right from product design to end-of-life management. This article will closely examine the economic, environmental, and social implications of sustainable waste management over the supply chain ranging from sourcing of the raw materials products made in a landfill to the delivery of end products. Such efforts involve a value chain that encourages the use its design benefits in reducing waste disposal, as well as explores in other related features and issues. Moreover, the research extends to understanding the factors resisting the employment of circular economy and commerce in entities, due to such things as a lack of the proper technology, excessive regulations or even the very psychological fear of change itself. It also identifies that firms need capitals in the form of comprehensive approach and actions which counteract linking up things.

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