Advances in Consumer Research
Issue 4 : 1-8
Original Article
Multi Criteria Decision Making Approach with A Case Study in Prioritizing the Projects for A Company
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1
Professor & Director, Lyallpur Khalsa College Technical Campus, Jalandhar
2
Associate Professor, Department of IT, Lyallpur Khalsa College Technical Campus, Jalandhar
Abstract

The research activities in-group decision making have intensely increased over the last decade in all spheres of business and management. The application of Multi Criteria Decision Making (MCDM) approach occupies a vast area in the related literature. However, there is no systematic classification scheme for these researches. This paper presents a generic framework for group decision management using Multi Criteria Decision Making (MCDM) approach. The objective of this paper is to present, discuss, and apply the principles and techniques of the analytic hierarchy process (AHP) in the prioritization and selection of projects in a portfolio. AHP is one of the main mathematical models currently available to support the decision theory. This technique helps the decision makers to choose for right project amongst three projects keeping in mind the parameters like Finance, Return on Investment (ROI), Risk and Technical Knowledge

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