Advances in Consumer Research
Issue 3 : 935-943
Original Article
Machine Learning for Business Forecasting and Strategic Planning
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1
Professor, Faculty of Management and Commerce, Ramaiah University of Applied Sciences, Bangaluru.
2
Professor, Kirloskar Institute of Management, Harihar
3
Associate Professor, Dept of Management Studies, Karnatak Arts College, Dharwad
4
Professor, PG Department of Business Administration, Rani Channamma University, Belagavi
Abstract

This study investigates how ML algorithms should be integrated into business forecasting models while planning use strategic resources effectively. This paper analyzes recent studies along with evaluating multiple machine learning techniques through regression and decision trees and neural networks and ensemble approaches then develops a method for integrating them into organizational forecasting processes. The research demonstrates that ML provides substantial improvements in both immediate and extended planning performance which generates competitive benefits with operational improvements

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