Advances in Consumer Research
Issue 4 : 712-716
Original Article
Investigating The Challenges Involved in Cyber Threats for Transactions Over the Internet
Loading Image...
 ,
 ,
 ,
Loading Image...
 ,
1
Assistant Professor, SRM Institute of Science and Technology, Ramapuram Part, Vadapalani Campus Chennai,
2
Associate Professor, Department of Business Management, College: Aurora's PG College (MBA); Hyderabad
3
Associate Professor, ACCFK, Amity University, Kolkata
4
Assistant Professor, The ICFAI University, Raipur.
5
Assistant Professor, Amity School of Management and Commerce, Amity University Jharkhand
Abstract

The rapid growth of online transactions has led to increased vulnerability to cyberthreats, posing significant challenges to digital security. This study investigates the various risks and threats associated with online financial transactions, including hacking, phishing, data breaches, and malware attacks. It examines the impact of these cyberthreats on consumer trust, business operations, and regulatory frameworks. The researchers also explore the effectiveness of current security measures, such as encryption, multi-factor authentication, and secure payment systems, in mitigating these threats. The findings aim to provide insights for enhancing online transaction security, safeguarding sensitive data, and improving overall cybersecurity practices.

Keywords
Recommended Articles
Original Article
Effect of Sustainability Perception and Green Marketing on Buying Behaviour of Millennials and Gen Z Consumers in India
Research Article
The Digital Workplace Transformation: Linking Remote Work, Productivity, and Cultural Evolution
Published: 28/10/2025
Research Article
Integrating Accounting Analytics and Operations Research for Strategic Business Decision-Making
...
Published: 28/10/2025
Original Article
Corporate Governance, Legal Accountability, and the Public Interest: A Critical Analysis of Directors' Duties in the Wake of Financial Misconduct.
...
Loading Image...
Volume 2, Issue 4
Citations
259 Views
96 Downloads
Share this article
© Copyright Advances in Consumer Research