Advances in Consumer Research
Issue 1 : 565-570
Original Article
Impact of Hospitality Service Quality on Tourist Satisfaction and Future Behavioral Intentions: An Empirical Study on Cultural Tourism in India
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1
Associate Professor Bhikaji Cama Subharti College of Hotel Management Vivekanand Subharti University Meerut, Uttar Pradesh, India
2
Sr. Associate Professor Bhikaji Cama Subharti College of Hotel Management Vivekanand Subharti University Meerut, Uttar Pradesh, India
3
Assistant Professor Bhikaji Cama Subharti College of Hotel Management Vivekanand Subharti University Meerut, Uttar Pradesh, India
Abstract

The cause of this paper is to look at the connection among the 5 dimensions of provider great on vacationer pride. As, vacationer pride is discovered to be an exquisite predictor for destiny behavioral intentions on the tourism destinations. Hence, the second one cause of this take a look at the connection among vacationer satisfactions on destiny behavioral intentions. And the remaining cause of this take a look at the mediating position of vacationer pride in measuring behavioral intention. This area study was conducted at Mahabodhi Temple, Bodhgaya, Bihar, India. An overall of 300 questionnaires have been allotted most of the home and foreign tourists, 271 questionnaires have been acquired which have been positioned forth for the cause of the take a look at. Regression analysis was carried on to evaluate the effect of service quality satisfaction and future behavioral Intention of Foreign and Domestic Tourist.

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