Advances in Consumer Research
Issue 4 : 2395-2407
Original Article
Green Supply Chain Effectiveness and Corporate Accountability as Drivers of Climate Change Mitigation: Mediating Role of Sustainable Practices and Moderating Influence of CSR Activities
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1
Associate Professor, Department of Business Administration, Trident Academy of Technology, Bhubaneswar, Odisha, India
2
Executive PhD Scholar, Business Management Department, Fakir Mohan University, Balasore, Odisha, India
3
Research Scholar, Department of Business Management, Biju Patnaik University of Technology, Odisha, India
4
PhD Scholar, Department of Business Management, Fakir Mohan University, Balasore, Odisha, India
Abstract

Corporate Social Responsibility (CSR) is a critical tool that helps mitigate the changing dynamic of climate. This article explores the role of CSR initiatives while addressing different environmental challenges, as well as their effectiveness, strategies, impact, and implementation. The introduction provides an overview of the relationship between climate change and CSR. The study background delves into the evolution of CSR in response to environmental concerns. The objectives of the study are to explore the effectiveness of several initiatives while exploring how corporations focus on integrating environmental considerations into their core operations. The literature review assists in examining previous research while highlighting key gas and findings through current understanding. The methodology section details the primary research methods, including surveys and case studies of corporations with notable CSR programs. The discussion mainly interprets the statistical data and links it to a broader range of implications and trends. The conclusion of the findings offers an insight into the CSR, which is leveraged effectively in the rebellion against climate change.

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