Advances in Consumer Research
Issue:6 : 2313-2320
Original Article
Exploring the Dynamics of Metal Craft Artisans: Challenges, Opportunities, and Future Directions
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1
Affiliation Address: Amity University, Jaipur, Rajasthan
2
Affiliation Address: NIT, Kurukshetra, Haryana
3
Affiliation Address: Poddar Management & Technical Campus, Jaipur
4
Affiliation Address: Indian Institute of Crafts and Design, Jaipur
Abstract

Metal craft artisans hold a significant place in preserving cultural heritage and contributing to the creative economy. Through an analysis of the difficulties faced by craftsmen, including limited market access, competition from mass production, and resource scarcity, this research explores the complex dynamics of the metal craft business. Opportunities such as worldwide market integration, technology improvements, and the rising demand for handmade and sustainable goods are also examined. The paper uses a thorough review to show how the trade is shaped by socioeconomic, cultural, and technical influences. The results highlight the necessity of cooperation between governments, non-governmental organisations, and private businesses to promote craftspeople through funding, training, and policy. In light of current issues, this research provides actionable insights into ensuring the sustainability and growth of metal craft artisans in the face of modern challenges.

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