Advances in Consumer Research
Issue 4 : 1133-1142
Original Article
Exploring Big Data Capabilities and Performance Outcomes with Structural Equation Modeling
1
Assistant Professor, MEASI Institute of Management, Royapettah, Chennai-14
Abstract

Organization productive operations now develop insights through big data driven decision-making systems capable of performance enhancement. Structural Equation Modeling (SEM) provides the theoretical framework for this investigation which examines the relationships between big data capabilities and organizational performance outcomes. The study investigates the fundamental elements within big data capabilities which incorporate infrastructure alongside analytical tools and data quality factors and human expertise to determine their relationship with operational and strategic results. This research uses Structural Equation Modeling to decode invisible patterns and causal sequences to establish a thorough understanding of determined performance drivers. The research demonstrates organizational readiness with data-driven culture as essential elements for achieving maximum big data potential.

Keywords
Recommended Articles
Original Article
Evaluating The Impact Of India’s Cbdc On Banking Sector Efficiency And Stability
...
Original Article
Development Of Environmental Sustainability Indicators For The Ecosystem Of Lagoon Yambo, Ecuador.
...
Original Article
‘Caged’ Desire and Spaces of Silence: Resistance as a Marketing Strategic Device used for Positioning Queer Subjectivity in Tripura Short Film Bakshabondhi
Original Article
Business Creation Through Residence Permits: A New Form Of Opportunity Entrepreneurship In Europe
Loading Image...
Volume 2, Issue 4
Citations
269 Views
306 Downloads
Share this article
© Copyright Advances in Consumer Research