Digital technology integration is transforming Indian Entrepreneurial eco-system. The objective of this research study is to understand the intention of artisans who want to integrate digital technology in their business for sustainable business economy and aligns with VIKSIT BHARAT@2047 vision. Artisans are always an important part of Indian culture and economy, but they are out of the boundary of entrepreneurship due to lack of market reach, not getting financial help and limited knowledge of technology. This research study examines the impact on business related decision’s ability cause to digital marketplace onboarding and e-commerce ecosystem integrations and effect on newer market expansion. Apart from these, this study also checks the effect of digital literacy, AI based product recommendation, and supply chain automation plays which type of role for their economical sustainability. We contacted 200 artisans to collect data of Gorakhpur Terracotta Cluster, Deoria Home Decorative Cluster and Kushinagar Banana Fibre Cluster. The collected data has helped to understand the impact of digital adoption in handicraft industry. As per the findings of the study, the uses of digital technologies help to minimize the operational inefficiencies, develop the price strategy, national and international market reach. Moreover, the various government actions including ONDC, and MSME digitalization programs, have made the artisans part of the digital economy. Unfortunately, there are still limitations like lack of proper internet connections, inadequate digital skills, and financial difficulties. Hence these challenges will have to be tackled through public policies, skill development programs, and better financial inclusion mechanisms.

Through the development of the digitally empowered artisan sector, India will not only gain economic growth, self-sufficiency, and global competitiveness but also take advantage of traditional crafts industry. The present research highlights the necessity of bringing together the policymaking, technology, and finance sectors to provide the artisans with easy and uninterrupted access to the digital economy which, accordingly, will help in the realization of VIKSIT BHARAT@2047.