In recent years, scholars have explored Service-Dominant Logic (S-D Logic) aligned with customer engagement (CE) by providing insights into how these topics are connected, used, and deep-dive into the related concepts, including the context and application of artificial intelligence (AI), machine learning (ML), virtual reality (VR), and augmented reality (AR). Correspondingly, it has been shown to yield enhanced customer acquisition, service, and renewal, optimize service calls, and cross-sell recommendations from machine intelligence, and also conduct customer outreach. However, this body of knowledge regarding S-D Logic-aligned CE and Service Design remains siloed. Therefore, the purpose of this paper is to conceptualize and present a novel integrative framework, integrating S-D Logic-aligned CE/Service Design, and also present future research opportunities. AI, AR, and VR will be referred to as machine intelligence (MI), in this paper, unless otherwise specified.