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Original Article | Volume 2 Issue 4 (ACR, 2025) | Pages 2237 - 2250
Decoding the CSR and Employee Satisfaction Linkage: A Data-Driven Scientometric Exploration
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1
Department of MBA, Gandhi Institute of Excellent Technocrats Bhubaneswar, Odisha, India.
2
Department of MBA, Gandhi Institute of Excellent Technocrats, Bhubaneswar, Odisha, India.
3
Associate Professor, Department of Business Administration, Trident Academy of Technology, Bhubaneswar, Odisha, India.
4
Assistant Professor, Department of Computer Science, Roland Institute of Technology, Berhampur, Odisha, India.
5
Assistant Professor, Department of Business Administration, Trident Academy of Technology, Bhubaneswar, Odisha, India.
Under a Creative Commons license
Open Access
Abstract

In the present economic environment organisations are compelled to intensify their efforts to attract, retain, and motivate talented employees to ensure a high level of employee satisfaction. corporate social responsibility practices can serve as a strategic tool to support this endower. This study aims to investigate the relationship between corporate social responsibility and employee satisfaction through bibliometric analysis. A sample of 222 studies from 2004 to 2024 was analysed using the VOSviewer software and R programming language. The analysis in the present study is categorized into two parts, that is, performance analysis and science mapping. United States, China, and South Korea were the most productive nations in terms of frequency, and Citation. The prominent authors contributing to the study are Lee followed by Hasan Nam, Kim H, and Sen S. The Prominent journals with the highest publication are the Sustainability (Switzerland) followed closely by the journal Corporate Social Responsibility and Environmental, The Journal of Business Ethics and Social Responsibility journal. The article “The Contribution of Corporate Social Responsibility to Organizational Commitment” authored by S Brammer, A Millington, and B Rayton in 2007 has achieved the highest citation count totalling to 864. Some of the esteemed academic institutions that have contributed to the literature on corporate social responsibility and employee satisfaction are the Appalachian State University Stands out as the leading institution followed by   Iqra University, Hong Kong Polytechnic University, University of Belgrade. This study will serve as a valuable resource for scholars across various disciplines to evaluate the progression of academic works on a specific theme over time, especially for those focused on green entrepreneurship. Through its comprehensive and rigorous analytical methods, this study proposes a Unique definition of corporate social responsibility and employee satisfaction.

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