Advances in Consumer Research
Issue:6 : 1576-1582
Original Article
CSR For Women Empowerment
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1
Research Scholar, School of Business Studies, Sharda University
2
Professor, School of Business Studies, Sharda University
3
Program Director & Assistant Professor School of Business,(MIT-WPU), Pune Dr. Vishwanath Karad MIT World Peace University
4
Assistant Professor Department of Business and leadership Dr. Vishwanath Karad MIT World Peace University.
5
Dean, School of Management, Alard University
Abstract

This paper has discussed how Corporate Social Responsibility (CSR) initiatives impact the empowerment of women based on four dimensions of the initiative that included education, economic support, health and well-being programmes and leadership development through an analysis of data of 300 women through an online survey. Regression analysis indicated that, despite the positive relationship between all the variables CSR and empowerment, the health and well-being programmes and leadership development initiatives were the only two variables that significantly predicted women empowerment when the two variables were taken in combination. Correlation outcomes indicated that all variables have strong positive relationships with each other with the strongest relationship being between leadership development and empowerment. These results indicate the significance of developing CSR programmes that focus on leadership prospects, capacity-building exercises, and full body wellness support to women. The paper indicates that cohesive CSR practices have the capacity to develop greater and enduring impact of empowerment. Future research recommendations should be longitudinal studies, increased samples, and extended qualitative research to enhance the knowledge on the effect of CSR on gender empowerment.

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