Advances in Consumer Research
Issue 4 : 1601-1625
Original Article
Consumer Purchase Decision Making for Sustainable Products: An Integrative Review and Conceptual Framework
 ,
1
1Steffi Sinha, Research Scholar Marketing Management Development Institute Gurgaon
2
Ritu Srivastava, Associate Professor Marketing Management Development Institute, Gurgaon
Abstract

Sustainability is a current imperative for businesses. Using a systematic literature review based approach, this research synthesizes and organizes the extant literature on consumer sustainable retail product decisions, specifically regarding environmental concerns followed by a conceptual framework of antecedents, determinants and outcomes (ADO). Four themes emerged in the first part; environmental concerns, marketing concerns, technology and pricing that gave insights. Environment related knowledge & concerns, societal norms, value orientation, health & hygiene, packaging & certification, service quality, trust, perceived risk etc are parameters that could impact consumer’s purchase intention, willingness to pay and loyalty as identified through the ADO framework

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