The present research is about how the international food company survives in the Indian retail market. Foreign competitors successfully monitor the changing trends of consumer demands from time to time to know the needs of the consumers. After 1990 globalisation in the Food industry, retail marketing in India started blooming. The 1990 policy has opened the doors for FMG to enter India to spread its branches. Analysis lifestyles of the Consumer Behavior make decision about what they buy, want and regards to foreign product. India Domestic company lack of its innovation gap, new trend, cultural change, brand image product compares to other country product. The study focuses on the factors determining the consumer influence on purchasing foreign food products and their impact on their lifestyle. Customer behaviour toward the purchasing of foreign food goods is skewed heavily toward foreign food products, which has ramifications for our Indian culture and people's health. Therefore, research on customer behaviour while purchasing foreign food goods is critical to the expansion of FMCG companies, and this study will assist our Indian firms in increasing their market share. The study is based on primary data. Primary data is used to determine the factors affecting FMCG products and the questionnaire was collected from 100 respondents. Data was collected on consumer opinion on facture affecting to buying foreign food products. It was observed that the consumer's buying behaviour is directly tied to the sales promotional activities on brand (0.573 identification) and the sales promotion element (0.399 environments, 0.256 brand and 0.223 sales promotion factor) have an impact on emotional behaviour when it comes to purchasing. Consumers have a greater impact on the availability of international brand recognition than any other factor...