The cosmetics industry is one of the fastest-growing sectors globally, driven by increasing consumer awareness and demand for personal care products. India is a country which has population of over a billion people using skin care. Over the last decade, India has seen consistent growth in the personal care and cosmetics market with increasing shelf space in boutiques and retail stores across the country. The Indian cosmetics industry is majorly categorised into skin care, hair care, oral care, fragrances, and colour cosmetics segments. The overall market share is expected to grow to US$ 20 billion by 2025 with a Compound Annual Growth Rate (CAGR) of 25%. On the other hand, the global cosmetics industry is growing at 4.3% CAGR and will reach US$ 450 billion by 2025. And over a period of time awareness and use of skin care cosmetic product have increased, where people are more conscious about the ingredients that are present in the skin care products and also ingredients which will suit their skin type. In this study an attempt is made to study how consumer behaves for different types of skin care cosmetic products available in the market and also a diverse sample of participants will be surveyed to gather insights into their preferences for different types of skin care cosmetic products. This study focuses on identifying key factors that influence purchasing decisions, brand perception, price sensitivity, marketing influences and awareness on skin care cosmetic products. The survey also examines the impact of demographic factors on consumer perception towards the skin care cosmetic products and its market. The findings of this survey will contribute to the existing body of knowledge in consumer perception and awareness about skin care cosmetic product and its market condition...