Advances in Consumer Research
Issue 3 : 715-724
Original Article
Circular Economy and Social Entrepreneurship: Creating Value from Waste
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1
Senior Professor, Department of Economics & Finance, School of Management, KIIT Deemed to be University, Bhubaneswar, Odisha, India
2
Assistant Professor, Department of Economics & Finance, School of Management, KIIT Deemed to be University, Bhubaneswar, Odisha, India
3
Associate Professor, IPS Academy, Institute of Business Management and Research Indore M.P.
4
Assistant Professor & Department-in-Charge, Department of Economics, Kabi Sukanta Mahavidyalaya, Bhadreswar, Hooghly, West Bengal, India
5
Professor & Dean, Department of General Management, SOM UG, Universal AI University, Karjat, Raigad, Maharashtra, India
Abstract

The global shift towards sustainable development has catalyzed the convergence of circular economy principles and social entrepreneurship to address environmental degradation and socio-economic disparities. This paper explores how social entrepreneurs leverage circular economy models to create value from waste, contributing simultaneously to environmental conservation and social well-being. The circular economy promotes resource efficiency by designing out waste, keeping products in use, and regenerating natural systems. Social entrepreneurship, with its dual mission of economic sustainability and social impact, plays a crucial role in localizing and humanizing these principles through innovative, community-centered solutions.

This paper synthesizes existing literature on the integration of circular practices within social enterprises across diverse sectors including textiles, agriculture, construction, and electronics. It critically analyzes case studies that demonstrate successful waste-to-value initiatives, highlighting key drivers such as stakeholder engagement, technological innovation, and supportive policy environments. The review also examines barriers to scaling such models, including limited access to capital, regulatory challenges, and cultural resistance to reused products.

Moreover, the paper emphasizes the role of education, collaboration, and digital platforms in fostering inclusive circular ecosystems. It concludes that the intersection of circular economy and social entrepreneurship offers a transformative approach to sustainable development by turning environmental liabilities into economic and social assets. This integrated model not only contributes to achieving the United Nations Sustainable Development Goals but also fosters resilience in vulnerable communities by promoting resource stewardship and inclusive economic participation. Future research should focus on metrics for impact assessment and policy frameworks that encourage hybrid business models capable of generating long-term systemic change.

Keywords
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