Advances in Consumer Research
Issue 4 : 2740-2750
Original Article
China’s Strategic Navigation of Globalization: Institutional Reforms, Trade Policy, and Business Implications
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1
Third Year PhD Candidate At Adam Mickiewicz University, Faculty of Political Science and Journalism, Department of Non-European political Studies, Poznan, Poland,
2
Fourth Year PhD Candidate At Adam Mickiewicz University, Faculty of Political Science and Journalism, Department of Non-European political Studies, Poznan, Poland,
Abstract

This paper examines China’s strategies in confronting globalization. In this regard, it analyzes the institutional developments, trade policies, and economic diplomacy of the country in shaping the multipolar world order. By adopting a state-centered approach that differs from the Western liberal model, China is using tools such as the Belt and Road Initiative (BRI) and the Regional Comprehensive Economic Partnership (RCEP) to redefine regional trade governance. This study shows that China has strengthened its growth by intelligently exploiting economic globalization, but at the same time resisting political-cultural Westernization through policies such as technological self-reliance and selective market liberalization. Theoretical frameworks such as Dunning’s “Eclectic Model” and Porter’s “Diamond Model” explain China’s competitive advantages, including state-led industrialization, targeted foreign investment attraction, and infrastructure dominance through the BRI. RCEP is an example of China’s efforts to integrate Asian supply chains, although challenges such as geopolitical tensions and institutional inconsistencies remain. On the other hand, the BRI, while improving global connectivity, has led to heavy debt burdens for host countries and exposed the contradictions of China’s global leadership. Domestically, China’s trade, banking, and judicial reforms demonstrate flexible governance to comply with WTO standards while maintaining state control. Compared with India’s caution and Japan’s standards-based multilateralism, China’s proactive approach to globalization highlights the divergence of Asian strategies. It has also been shown that China's hybrid model offers an alternative to liberal globalization, but its sustainability depends on a balance between economic openness, geopolitical stability, and the elimination of structural inequalities.

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