Advances in Consumer Research
Issue 4 : 2315-2322
Original Article
Chat Gpt And Super Intelligence: Revolutionizing Human-Computer Interaction For The Future Of Work In The Ai Era
 ,
1
Professor and HOD, HRM and General Management, ISBR Business School, Bangalore
2
Assistant Professor, Department of Commerce,SSMRV College, Jayanagar, Bangalore
Abstract

The rapid advancement of artificial intelligence (AI), particularly tools such as Chat GPT and emerging forms of super intelligence, is transforming human-computer interaction and reshaping the future of work. This study aims to explore whether gender-based differences exist in perceptions of these technological shifts. Specifically, the research examines respondents’ views across six key constructs: Knowledge Access, Redefining Roles and Skills, Legal Research, Data Privacy, Software Development, and Augmented Productivity. The non-parametric Mann-Whitney U test was applied to assess statistically significant differences in perceptions based on gender. The findings indicate that for most constructs—including Knowledge Access (p = .327), Redefining Roles and Skills (p = .433), Legal Research (p = .756), Software Development (p = .227), and Augmented Productivity (p = .632)—there were no statistically significant differences in perception between male and female respondents. This suggests a general consensus across genders in recognizing the transformative potential of AI in these domains. However, a significant difference was observed in the Data Privacy construct (p = .025), indicating that gender influences how data privacy issues in AI applications are perceived. Female respondents reported slightly higher concerns compared to their male counterparts. The results support the conclusion that while gender does not significantly affect perceptions of AI in most work-related areas, it does play a role in shaping concerns around data privacy. These insights are valuable for developers, policymakers, and educators working to promote equitable and inclusive AI integration in professional settings. Understanding gender-specific concerns—especially in sensitive areas such as data privacy—can help tailor strategies for responsible AI adoption and ensure that technological advancements align with diverse user expectations and ethical standards. Further research is recommended to explore the underlying factors contributing to these gendered perceptions

Keywords
Recommended Articles
Research Article
The Influence of Social Commerce Features on Impulse Purchases: Evidence from Emerging Markets
...
Published: 28/10/2025
Research Article
Impact of Violent and Crime-Based Movies on Consumer Attitudes Toward Home Security Products
...
Published: 30/09/2025
Research Article
A Comprehensive Review of Theoretical Models and Investor Behavioural Intentions Toward Digital Platform Adoption in Bengaluru's Fintech Sector
Published: 28/10/2025
Research Article
Impact of Resort-Based Marketing Stimuli on the Engagement of Customers: An Empirical Investigation of Tourists' Response in North Karnataka
...
Published: 28/10/2025
Loading Image...
Volume 2, Issue 4
Citations
155 Views
260 Downloads
Share this article
© Copyright Advances in Consumer Research