Advances in Consumer Research
Issue 2 : 158-169
Original Article
An Evidence Based Study On Measuring the Impact of Stakeholder Engagement to Drive Social Change- A Case of Adani Foundation
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1
Assistant Professor, Shanti Business School, Gujarat Technological University
2
Assistant Professor, Post Graduate Department of Business Management, Sardar Patel University
Abstract

As a part of CSR activity, Adani Foundation launched the Drip irrigation project in Mundra (Phase I&II). This study maps the stakeholder engagement process emphasized by Adani Foundation to bring holistic development of small and marginal farmers and adopt Drip technology as a sustainable practice in Mundra. Adani Foundation developed a broad coalition of key stakeholders such as farmer communities, government representatives, development agents, NGO staff and progressive farmers to initiate developmental agenda through various activities like seminars, exposure visits, consultations and media interactions. The study adopts Callon’s framework to identify and monitor activities at the grassroot level and provide effective solution. Field study was conducted in 38 villages (phase I&II) of Kutch district where the Adani Foundation carried out the CSR activity. In-depth interviews with the beneficiaries and key stakeholders were conducted and analyzed to draw perspectives. The findings of the study highlight the impact achieved in terms of increase in knowledge and awareness of drip irrigation among farmers, improved fertility of soil, visible prosperity of small and marginal farmers, and promoting alternative livelihood activities.

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