Advances in Consumer Research
Issue:6 : 1832-1844
Original Article
An Empirical Study of Work–Life Balance, Job Satisfaction, And Motivation Among Gig Workers in Mumbai’s Food and Beverage Sector
 ,
1
Research Scholar in Economics, Somaiya School of Humanities and Social Sciences, Somaiya Vidyavihar University, Mumbai.
2
Associate Professor in Economics, Somaiya School of Humanities and Social Sciences, Somaiya Vidyavihar University, Mumbai.
Abstract

This study integrates three crucial dimensions of gig employment, namely work life balance, job satisfaction, and work motivation, to provide a comprehensive understanding of the lived experiences of workers in Mumbai’s food and beverage sector. Drawing upon primary survey data collected from 2,000 gig workers and employing binary logistic regression, the research examines how socio-economic characteristics and workplace provisions shape these outcomes and how they interact with one another. The findings indicate that financial stability, particularly for those earning between ₹10,001 and ₹30,000, is central to maintaining balance, satisfaction, and motivation. Work life balance emerges as a critical foundation for well-being, with marital support, availability of casual leave, and access to food assistance significantly enhancing the ability of workers to harmonize professional and personal responsibilities. Job satisfaction is found to be strongly influenced by workplace conditions such as appointment letters, respectful work environments, peer support, and recognition from employers, while dissatisfaction stems from job stress, limited promotions, and the absence of incentives. Work motivation, in turn, is most prominent among younger workers and those with stable mid-level incomes, and it is further strengthened by entitlements such as sick leave and consistent workplace support. Importantly, the study establishes a chain relationship in which work life balance enhances job satisfaction, which then serves as a key driver of motivation. This integrated perspective highlights that these three constructs are mutually reinforcing, and policy interventions that address one dimension are likely to generate positive spillovers in the others, thereby contributing to a more sustainable and productive gig workforce in urban India

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